Associate Marketing Manager, Grand Central Publishing

Hachette Livre; New York (NY); Hybrid; USD 62,000 - 71,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life insurance

Disability

Job summary

Grand Central Publishing in New York City seeks an Associate Marketing Manager to help develop and execute strategic title marketing campaigns across a portfolio of commercial fiction and select nonfiction.

You will work closely with publishing, editorial, publicity and sales teams to implement cohesive campaigns, grow social and email channels, manage influencer programs, and plan events that build excitement for GCP titles.

Qualifications

• 3–5 years of experience in publishing or digital marketing.
• Proven success running multi-channel campaigns.
• Passion for commercial fiction and online book communities.
• Strong organizational and deadline-driven mindset.
• Excellent copywriting and storytelling across social, email, and web.
• Experience presenting to internal teams and external partners.
• Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
• Experience using analytics to measure campaign performance and optimize future marketing efforts.

Responsibilities

• Lead and/or support the creation and execution of innovative title-marketing campaigns for 6-12 titles per season across the commercial fiction space (suspense, romance, fantasy, literary fiction).
• Work closely with publishing, editorial, publicity and sales, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
• Communicate directly with authors and agents from pre-publication through on sale
• Work alongside other team members to manage and grow the Grand Central Publishing social and email marketing channels as well as help oversee our influencer program, identifying opportunities to deepen engagement and maximize reach.
• Assist in planning and executing virtual and in-person events that build excitement for GCP titles and strengthen relationships with authors, influencers, and fans
• Actively participate in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market our titles

Skills

Copywriting

Project management

Social media marketing

Analytics

Campaign management

Communication

Strategy development

Education

BA/BS degree

Tools

Canva

Adobe Creative Suite

Email marketing platforms

CMS

Job description

SUMMARY

Grand Central Publishing, a division of Hachette Book Group, seeks an Associate Marketing Manager to join our team.

GCP is an industry leader in publishing commercial fiction and nonfiction across categories. Our authors include Harlan Coben, Min Jin Lee, Tia Williams, Callie Hart, David Baldacci, Reese Witherspoon, and Colleen Hoover among others.

This role will have the opportunity to aid in all aspects of developing strategic title marketing campaigns across a portfolio of commercial fiction and select nonfiction.

The Associate Marketing Manager should be highly motivated, enthusiastic about publishing and social media, and enjoy reading broadly across commercial fiction. We are looking for an individual who is passionate about connecting readers with books through innovative marketing tactics and who thrives in a fast-paced environment. The ideal candidate is a detail-oriented self-starter, an exceptional written and verbal communicator, and an organized project manager who can balance multiple priorities while driving campaigns forward. They are social savvy, proactive, creative, and data-informed, bringing fresh ideas, strong follow-through, and a collaborative mindset to every project.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead and/or support the creation and execution of innovative title-marketing campaigns for 6-12 titles per season across the commercial fiction space (suspense, romance, fantasy, literary fiction).
• Work closely with publishing, editorial, publicity and sales, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
• Communicate directly with authors and agents from pre-publication through on sale
• Work alongside other team members to manage and grow the Grand Central Publishing social and email marketing channels as well as help oversee our influencer program, identifying opportunities to deepen engagement and maximize reach.
• Assist in planning and executing virtual and in-person events that build excitement for GCP titles and strengthen relationships with authors, influencers, and fans
• Actively participate in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market our titles

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

• BA, BS degree
• 3–5 years of experience in publishing, digital marketing, social media marketing, entertainment, or a related consumer brand.
• Demonstrated success developing and executing multi-channel marketing campaigns.
• Passion for commercial fiction and a strong understanding of the online book community.
• Experience managing multiple campaigns with competing priorities and deadlines.
• Strong project management skills with exceptional organizational abilities.
• Excellent copywriting and storytelling skills across social, email, and web.
• Experience presenting in front of large groups including internal meetings and with outside partners
• Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
• Experience using analytics to measure campaign performance and optimize future marketing efforts.
• Experience with Canva, Adobe Creative Suite, email marketing platforms, and content management systems preferred.

Location

Location: New York City (Hybrid – three days per week in the office

About Hachette Book Group

Hachette Book Group (HBG) is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world. The mission of Hachette Book Group is to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. At HBG, we are guided by four core pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset.

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The compensation for this position is $62,000-71,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services

Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment.

Benefits are subject to change and may be subject to specific elections, plan, or program terms.