Associate Marketing Manager, Publishing — Hybrid NYC

Publishers Marketplace; New York (NY); Hybride; USD 62 000 - 71 000; Plein temps

Avantages offerts par ce poste

medical

dental

vision

basic and supplemental life

short-term and long-term disability

accidental death and dismemberment

critical illness

hospital indemnity

long-term care

health and dependent care FSA

commuter benefit plan

employee assistance program

tuition reimbursement

travel assistance

401(k)

discretionary bonus program

PTO (15 vacation days, 3 personal days

Résumé du poste

Grand Central Publishing seeks an Associate Marketing Manager to develop strategic campaigns for a portfolio of commercial fiction and select nonfiction. You will lead multi-channel efforts, collaborate with publishing teams, and manage author and influencer relationships to maximize reach.

You’ll help plan events, monitor market trends, and contribute fresh, data-informed ideas in a fast-paced environment. Hybrid work in New York City is available.

Qualifications

• BA, BS degree
• 3–5 years of experience in publishing, digital marketing, social media marketing, entertainment, or related consumer brand
• Demonstrated success developing and executing multi-channel marketing campaigns
• Passion for commercial fiction and strong understanding of online book community
• Experience managing multiple campaigns with competing priorities and deadlines
• Strong project management skills with exceptional organizational abilities
• Excellent copywriting and storytelling skills across social, email, and web
• Experience presenting in front of large groups including internal meetings and with outside partners
• Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels
• Experience using analytics to measure campaign performance and optimize future marketing efforts
• Experience with Canva, Adobe Creative Suite, email marketing platforms, and content management systems preferred

Responsabilités

• Lead and/or support the creation and execution of innovative title-marketing campaigns for 6-12 titles per season across the commercial fiction space
• Work with publishing, editorial, publicity and sales to implement cohesive campaigns and promotions
• Communicate directly with authors and agents from pre-publication through on sale
• Help oversee social and email marketing channels and influencer program to deepen engagement
• Assist in planning and executing virtual and in-person events to build excitement for titles
• Participate in internal meetings and lead meetings with authors, agents, and stakeholders
• Maintain awareness of the adult book market and suggest new marketing ideas

Connaissances

Social media marketing

Digital marketing

Copywriting

Project management

Communication

Campaign analytics

Formation

BA/BS degree

Outils

Canva

Adobe Creative Suite

Email marketing platforms

Content management systems

Description du poste

Grand Central Publishing seeks an Associate Marketing Manager to develop strategic campaigns for a portfolio of commercial fiction and select nonfiction. You will lead multi-channel efforts, collaborate with publishing teams, and manage author and influencer relationships to maximize reach.

You’ll help plan events, monitor market trends, and contribute fresh, data-informed ideas in a fast-paced environment. Hybrid work in New York City is available.