Marketing & Publicity Manager — Book Campaigns Lead

News Corp; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive benefits package

Job summary

HarperCollins Publishers in New York is seeking a Marketing & Publicity Manager or Senior Manager who thrives on finding new ways to reach readers. You will lead integrated campaigns for Avon Group titles, shaping each book around its audience and driving media, influencer, and consumer activation.

You will own creative messaging, manage budgets, and collaborate across imprint leads. A fast-paced, collaborative team environment awaits, with a strong emphasis on bold ideas and measurable results.

Qualifications

• College degree or equivalent work experience.
• 5–7 years of publicity or marketing experience is required (trade book experience is a plus).
• Experience working on both fiction and nonfiction campaigns a plus.
• A track record of creative, unconventional campaign ideas, and the drive to see them through.
• Comfort working at a fast pace, juggling multiple titles, and adapting quickly when plans shift.
• Excellent project management, communication, organization, and presentation skills.

Responsibilities

• Conceives, develops, and executes integrated, cohesive publicity and marketing campaigns for 6-8 books per season, shaping each around its readers.
• Brings creativity to messaging to secure media coverage and influencer activation through content creation, social media, newsletters, advertising, events, and nontraditional tactics.
• Experiment with new ideas, move quickly on emerging trends and opportunities, and refine based on results.
• Collaborates with Avon Group imprint leads on marketing and publicity campaign strategy.
• Communicates detailed campaign updates to key stakeholders internally and externally.
• Oversees budgets for assigned titles.
• Offers feedback to editorial on author proposals and represents the imprint in acquisition meetings.
• Fosters relationships with key influencers, media contacts, and outlets.
• Regularly presents at sales and marketing meetings.

Skills

Publicity

Campaign management

Media relations

Content creation

Social media marketing

Influencer activation

Education

College degree or equivalent

Tools

MS Office

Canva

Adobe Creative Suite

Job description

HarperCollins Publishers in New York is seeking a Marketing & Publicity Manager or Senior Manager who thrives on finding new ways to reach readers. You will lead integrated campaigns for Avon Group titles, shaping each book around its audience and driving media, influencer, and consumer activation.

You will own creative messaging, manage budgets, and collaborate across imprint leads. A fast-paced, collaborative team environment awaits, with a strong emphasis on bold ideas and measurable results.