Bilingual TikTok Shop Operations Manager (English/Mandarin)

Bayland Health; Bellevue (WA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off

Paid sick leave & holidays

Employee discounts

Free snacks and drinks

Free parking

Job summary

Bayland Health is seeking a hands-on Bilingual TikTok Shop Operations Manager to drive the daily operations, sales performance, and growth of our TikTok Shop business. You will oversee store health, listings, pricing, campaigns, inventory, and livestream partnerships, collaborating closely with the CMO to optimize performance and customer experience.

The ideal candidate is analytical, detail-oriented, and capable of turning data into actionable improvements, with hands-on TikTok Shop experience

Qualifications

• Bachelor's degree or equivalent in Business, Marketing, eCommerce, or related field.
• 2–3+ years in eCommerce or marketplace ops with hands-on TikTok Shop experience.
• Proficiency with TikTok Shop Seller Center and store performance management.
• Strong analytical and problem-solving skills with data-driven approach.
• Excellent organization and ability to manage multiple priorities independently.
• Bilingual proficiency in English and Mandarin with strong communication.

Responsibilities

• Oversee daily store operations, shop health, reviews, returns, refunds and fulfillment performance.
• Manage product listings, promotions, campaigns and inventory coordination.
• Coordinate launches, pricing, content and inventory readiness for new products.
• Plan and execute pricing, coupons, bundles and promotional offers while protecting margins.
• Monitor campaigns, GMV, conversion, and profitability; optimize stock and fulfillment.

Skills

TikTok Shop Seller Center

Analytical skills

Organization & detail oriented

Bilingual English & Mandarin

Education

Bachelor's degree or equivalent

Tools

Shopify

Amazon Seller Central

Job description

About this Role

We are looking for a Bilingual TikTok Shop Operations Manager to oversee the daily operations, sales performance, and growth of our TikTok Shop business.

Working closely with our Chief Marketing Officer (CMO), you will manage store operations, product listings, promotions, platform campaigns, inventory coordination, and livestream agency partnerships. You will collaborate with marketing and operations teams to improve store performance and customer experience.

The ideal candidate is hands‑on, detail‑oriented, and analytical, with practical TikTok Shop experience and the ability to work independently, solve problems, and turn data into actionable improvements.

Key Responsibilities

TikTok Shop Operations & Product Management

• Manage daily store operations, including shop health, customer reviews, returns, refunds, and fulfillment performance.
• Handle platform notifications, listing restrictions, violations, and appeals while ensuring compliance with TikTok Shop policies.
• Create and optimize product listings, ensuring accurate product information, brand consistency, and platform compliance.
• Coordinate new product launches, including listing approvals, content, pricing, and inventory readiness.

Pricing, Promotions & Campaigns

• Manage pricing, coupons, bundles, and promotional offers while checking discount combinations and protecting margins.
• Plan and execute platform campaigns and seasonal sales events, including submissions, approvals, and launch readiness.
• Manage subscription offers for eligible products and monitor adoption, renewals, and cancellations.
• Review campaign performance and identify opportunities to improve sales, conversion, and profitability.
• Monitor order processing, shipping performance, and inventory availability.
• Partner with warehouse, logistics, and customer service teams to resolve fulfillment delays, stockouts, and order issues.
• Coordinate inventory for promotions, product launches, and livestreams, tracking sell‑through, days of supply, and replenishment needs.

Livestream Operations & Agency Management

• Manage relationships with external livestream agencies, coordinating schedules, product selections, promotional offers, and inventory.
• Establish clear goals, deliverables, and timelines with agency partners.
• Monitor livestream performance, including GMV, conversion, AOV, refunds, and profitability, and work with partners to improve results.

Performance Reporting & Cross‑Functional Collaboration

• Track and report key store metrics, including GMV, conversion, AOV, shop ratings, fulfillment, and profitability.
• Analyze sales trends and operational issues to identify opportunities and recommend improvements.
• Work closely with content, affiliate marketing, paid media, customer service, and supply chain teams to support business goals.
• Improve operational workflows and SOPs to increase efficiency and accuracy.

Required Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, or a related field, or equivalent practical experience.
• 2–3+ years of experience in eCommerce or marketplace operations, including hands‑on TikTok Shop experience.
• Proficiency with TikTok Shop Seller Center, including product listings, promotions, campaigns, and store performance management.
• Strong analytical and problem‑solving skills, with the ability to use sales data to drive improvements.
• Excellent organization, attention to detail, and ability to manage multiple priorities independently.
• Bilingual proficiency in English and Mandarin, with strong communication and cross‑functional collaboration skills.

Preferred Qualifications

• Experience in health and wellness, nutritional supplements, beauty, or other CPG industries.
• Experience managing TikTok livestream agencies, creators, or affiliate partnerships.
• Familiarity with TikTok Shop advertising tools, including GMV Max.
• Experience with Shopify, Amazon Seller Central, or other eCommerce platforms.
• Understanding of promotional profitability and inventory planning.

Salary and Benefits

• $85,000 - $100,000 yearly base salary plus performance-based bonus
• 401(k) with company match
• Paid time off, paid sick leave, and holidays
• Employee discounts on company products, where available
• Free office snacks and drinks
• Free parking at the Bellevue downtown office

Pay:$85,000 - $100,000 per year plus bonus incentives. The level, job-related knowledge, skills, and experience will determine the compensation offered.

Why Bayland Health?

• Work with a passionate, mission‑driven team in the growing health and wellness industry.
• Take ownership of a key eCommerce channel and help grow a brand reaching millions of customers.
• Grow professionally through hands‑on experience, cross‑functional collaboration, and direct exposure to marketing leadership.

Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.