TikTok Shop Strategist

DOE Media; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Unlimited time off

Healthcare coverage

Job summary

DOE Media is a data-driven digital advertising and retention marketing firm seeking a TikTok Shop Account & Creator Manager in the United States. You will own day-to-day TikTok Shop execution across multiple brands, oversee Seller Center operations, and drive affiliate programs and creator activation to grow GMV and revenue.

You will analyze performance data to identify trends, scale winning content, and plan creator campaigns including product seeding, livestreams, and promotions.

Qualifications

• 1+ year of experience with TikTok Shop, creator management.
• Highly organized, collaborative, and detail-oriented; able to manage multiple clients and campaigns.
• Strong communication with creators, partners, and internal teams.
• Ability to interpret performance data and adjust strategy.
• Experience managing TikTok Seller Center, Affiliate Center, GMV Max and Shop Ads.
• Experience managing creator outreach, product seeding campaigns, and affiliate relationships.
• Familiarity with affiliate programs and TikTok trends.
• Experience with creator management tools such as Euka is a plus.
• Experience supporting livestreams and live selling activations is a plus.
• Experience managing creator communities on Discord or group chats is a plus.

Responsibilities

• Manage and optimize TikTok Shop programs across multiple brands, owning day-to-day execution.
• Oversee TikTok Shop operations including Seller Center management, affiliate programs, product performance, creator activation, and account health.
• Monitor shop performance including GMV, revenue trends, ROI, conversion rates, top products, and growth opportunities.
• Manage GMV Max performance including spend efficiency, revenue pacing, and top-performing creator content.
• Identify winning affiliate videos and UGC to scale through GMV Max and other paid initiatives.
• Analyze top-performing content trends, hooks, and creative formats to guide creator strategy.
• Manage creator outreach, recruitment, and segmentation through TikTok Shop Affiliate Center and third-party tools such as Euka, Reacher, etc.
• Plan and execute creator campaigns including product seeding, commission boosts, posting challenges, livestream support, and product launches.
• Oversee sample workflows including creator follow-ups, content tracking, and sample-to-video conversion.
• Analyze affiliate performance including creator GMV, video volume, conversion rates, content trends, and optimization opportunities.
• Build weekly client reports covering GMV performance, creator growth, top videos, insights, sampling, and recommended next steps.
• Collaborate with internal teams and clients to continuously improve TikTok Shop growth strategies.
• Manage creator communities across Discord and other channels to drive engagement, education, and long-term creator relationships.
• Build strong creator partnerships through clear communication, content briefs, performance feedback, and growth opportunities.

Skills

TikTok Shop

Creator management

Analytics & data

Communication

Campaign planning

Tools

Euka

Affiliate platforms

Job description

Who we are

DOE Media is a data-driven digital advertising and retention marketing firm partnering with brands from high-growth startups to Fortune 500 companies. Our work spans eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. We have generated over $2 billion in trackable, profitable online revenue. Marketing evolves fast, and so do we, integrating AI into how we think, create, and optimize to stay ahead of the curve.

Founded by entrepreneurs with a track record of building, scaling, and exiting D2C businesses, we are committed to delivering EBITDA-focused growth for our partners. Our culture is defined by Data Over Ego, Partners as the Hero, Cutting Edge Knowledge, Professionalism, and Work Ethic.

Where we are going

With more than $600 million in digital ad spend and over $2 billion in revenue generated, we are entering a major expansion phase. Our goal is to scale our team and client base sevenfold in the next five years. Join us and help shape the next chapter of our growth!

What you’ll do

TikTok Shop Account & Creator Manager

TikTok Shop Management & Growth

• Manage and optimize TikTok Shop programs across multiple brands, owning day-to-day execution
• Oversee TikTok Shop operations including Seller Center management, affiliate programs, product performance, creator activation, and account health
• Monitor shop performance including GMV, revenue trends, ROI, conversion rates, top products, and growth opportunities

GMV Max & Content Optimization

• Manage GMV Max performance including spend efficiency, revenue pacing, and top-performing creator content
• Identify winning affiliate videos and UGC to scale through GMV Max and other paid initiatives
• Analyze top-performing content trends, hooks, and creative formats to guide creator strategy

Creator & Affiliate Management

• Manage creator outreach, recruitment, and segmentation through TikTok Shop Affiliate Center and third-party tools such as Euka, Reacher, etc.
• Plan and execute creator campaigns including product seeding, commission boosts, posting challenges, livestream support, and product launches
• Oversee sample workflows including creator follow-ups, content tracking, and sample-to-video conversion

Performance Reporting & Strategy

• Analyze affiliate performance including creator GMV, video volume, conversion rates, content trends, and optimization opportunities
• Build weekly client reports covering GMV performance, creator growth, top videos, insights, sampling, and recommended next steps
• Collaborate with internal teams and clients to continuously improve TikTok Shop growth strategies

Creator Community & Relationship Building

• Manage creator communities across Discord and other channels to drive engagement, education, and long-term creator relationships
• Build strong creator partnerships through clear communication, content briefs, performance feedback, and growth opportunities

What you’ll bring to the table

• 1+ year of experience with TikTok Shop, creator management
• Highly organized, collaborative, and results-oriented, very detail-oriented with the ability to manage multiple clients, campaigns, and creator relationships at once
• Strong communication skills for creators, partners, and internal teams
• Ability to interpret performance data and make strategic adjustments
• Experience managing TikTok Seller Center, Affiliate Center, GMV Max and Shop Ads
• Experience managing creator outreach, product seeding campaigns, and affiliate relationships
• Strong understanding of affiliate, TikTok trends, and performance-focused content
• Experience with creator management tools such as Euka or affiliate outreach platforms is a plus
• Experience supporting livestreams and live selling activations is a plus
• Experience managing creator communities across Discord or group chats is a plus

What you’ll find here

• Benefits that matter, including unlimited time off and healthcare coverage
• Learning from top experts in e-commerce and digital advertising
• A challenge that pushes you to grow and think bigger
• Access to leadership, industry specialists, and a supportive team
• The chance to make a meaningful impact in a fast-scaling organization, shaping the future of digital commerce