Bilingual Spanish Branch Marketing Program Lead

Rose International; Charlotte (NC); On-site; USD 80,000 - 86,000; Full time

Job summary

Rose International is seeking a Branch Channel Marketing Program Manager (Bilingual Spanish) in Charlotte, NC, onsite. This role requires 7+ years in marketing, channel/retail marketing, and program management, with strong Spanish fluency and banking/financial services experience.

The position focuses on developing and executing large marketing campaigns, managing agency partners, and leveraging market insights. Bachelor’s degree is required; Master’s preferred.

Qualifications

• 7-10 years of related experience in marketing, channel marketing, retail marketing, program management, marketing communications or related disciplines
• Strong understanding of the U.S. Hispanic consumer market, including cultural insights, consumer behaviors, and factors that influence engagement and marketing effectiveness
• Consumer banking, retail banking, lending, deposits, cards, wealth, or small business marketing experience
• Experience working within a highly regulated environment requiring Risk, Legal, and Compliance reviews
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Marketing research, analytics, digital)
• Experience managing or leading projects or project work streams and operating as a lead
• Experience managing the development and execution of large marketing campaigns
• Leading creative development with agency and partner teams
• Project management skills in managing program execution
• Ability to analyze and report on campaign performance
• Strong MS Office suite skills, particularly Outlook, PowerPoint, and Excel.

Responsibilities

• Fluency in Spanish (written and verbal) with the ability to support the development, review, and execution of Spanish-language marketing initiatives, communications, and customer-facing materials
• Experience supporting retail branch networks, physical channel marketing, signage, merchandising, or customer experience programs
• Experience managing agency partners, print production, signage vendors, or marketing fulfillment partners
• Familiarity with Workfront, Aprimo, or similar workflow and project management tools
• Experience leveraging customer insights, market research, and performance analytics to improve marketing effectiveness
• MBA or master's degree in marketing, Business, Communications, or a related field
• Only those lawfully authorized to work in the designated country associated with the position will be considered
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.

Skills

Banking/Financial

Marketing

Project Management

Retail Marketing

Spanish - Bilingual

Workfront

Aprimo

Education

Bachelor's Degree

Master's Degree

Tools

Workfront

Aprimo

Job description

Rose International is seeking a Branch Channel Marketing Program Manager (Bilingual Spanish) in Charlotte, NC, onsite. This role requires 7+ years in marketing, channel/retail marketing, and program management, with strong Spanish fluency and banking/financial services experience.

The position focuses on developing and executing large marketing campaigns, managing agency partners, and leveraging market insights. Bachelor’s degree is required; Master’s preferred.