Branch Channel Marketing Program Manager (Bilingual Spanish)

Rose International; Charlotte (NC); On-site; USD 80,000 - 86,000; Full time

Job summary

Rose International is seeking a Branch Channel Marketing Program Manager (Bilingual Spanish) in Charlotte, NC, onsite. This role requires 7+ years in marketing, channel/retail marketing, and program management, with strong Spanish fluency and banking/financial services experience.

The position focuses on developing and executing large marketing campaigns, managing agency partners, and leveraging market insights. Bachelor’s degree is required; Master’s preferred.

Qualifications

• 7-10 years of related experience in marketing, channel marketing, retail marketing, program management, marketing communications or related disciplines
• Strong understanding of the U.S. Hispanic consumer market, including cultural insights, consumer behaviors, and factors that influence engagement and marketing effectiveness
• Consumer banking, retail banking, lending, deposits, cards, wealth, or small business marketing experience
• Experience working within a highly regulated environment requiring Risk, Legal, and Compliance reviews
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Marketing research, analytics, digital)
• Experience managing or leading projects or project work streams and operating as a lead
• Experience managing the development and execution of large marketing campaigns
• Leading creative development with agency and partner teams
• Project management skills in managing program execution
• Ability to analyze and report on campaign performance
• Strong MS Office suite skills, particularly Outlook, PowerPoint, and Excel.

Responsibilities

• Fluency in Spanish (written and verbal) with the ability to support the development, review, and execution of Spanish-language marketing initiatives, communications, and customer-facing materials
• Experience supporting retail branch networks, physical channel marketing, signage, merchandising, or customer experience programs
• Experience managing agency partners, print production, signage vendors, or marketing fulfillment partners
• Familiarity with Workfront, Aprimo, or similar workflow and project management tools
• Experience leveraging customer insights, market research, and performance analytics to improve marketing effectiveness
• MBA or master's degree in marketing, Business, Communications, or a related field
• Only those lawfully authorized to work in the designated country associated with the position will be considered
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.

Skills

Banking/Financial

Marketing

Project Management

Retail Marketing

Spanish - Bilingual

Workfront

Aprimo

Education

Bachelor's Degree

Master's Degree

Tools

Workfront

Aprimo

Job description

Date Posted: 09/18/2026

Hiring Organization: Rose International

Position Number: 507779

Industry: Financial Services

Job Title: Branch Channel Marketing Program Manager (Bilingual Spanish)

Job Location: Charlotte, NC, USA, 28202

Work Model: Onsite

Shift: Monday- Friday 8 AM - 5 PM

Employment Type: Temp to Hire

FT/PT: Full-Time

Estimated Duration (In months): 18

Min Hourly Rate($): 58.00

Max Hourly Rate($): 62.50

Must Have Skills/Attributes: Banking/Financial, Marketing, Project Management, Retail Marketing, Spanish - Bilingual

Experience Desired: Fluency in Spanish (written and verbal) (7+ yrs); Proficiency in PowerPoint, Excel, and Microsoft Office applications (7+ yrs); Experience in marketing, channel marketing, retail marketing, or program management (7+ yrs); Experience in banking, financial services, or consumer retail (7+ yrs); Experience managing or leading projects or project work streams and operating as a lead (7 yrs); Experience managing the development and execution of large marketing campaigns (7 yrs)

Required Minimum Education: Bachelor’s Degree

Preferred Education: Master’s Degree

**C2C is not available**

Education

Job Description

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Required Qualifications

• 7-10 years of related experience in marketing, channel marketing, retail marketing, program management, marketing communications or related disciplines
• Strong understanding of the U.S. Hispanic consumer market, including cultural insights, consumer behaviors, and factors that influence engagement and marketing effectiveness.
• Consumer banking, retail banking, lending, deposits, cards, wealth, or small business marketing experience.
• Experience working within a highly regulated environment requiring Risk, Legal, and Compliance reviews.
• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P\'s, Marketing research, analytics, digital)
• Experience managing or leading projects or project work streams and operating as a lead
• Experience managing the development and execution of large marketing campaigns
• Leading creative development with agency and partner teams
• Project management skills in managing program execution.
• Ability to analyze and report on campaign performance.
• Strong MS Office suite skills, particularly Outlook, PowerPoint, and Excel.

Responsibilities

• Fluency in Spanish (written and verbal) with the ability to support the development, review, and execution of Spanish-language marketing initiatives, communications, and customer-facing materials.
• Experience supporting retail branch networks, physical channel marketing, signage, merchandising, or customer experience programs.
• Experience managing agency partners, print production, signage vendors, or marketing fulfillment partners.
• Familiarity with Workfront, Aprimo, or similar workflow and project management tools.
• Experience leveraging customer insights, market research, and performance analytics to improve marketing effectiveness.
• MBA or master's degree in marketing, Business, Communications, or a related field.
• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances. If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department. Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).