Bilingual Marketing Manager

Adecco; Charlotte (NC); On-site; USD 95,000 - 125,000; Full time

Job summary

Adecco is seeking a bilingual Marketing Consultant (Spanish/English) to support a worldwide bank's branch experience marketing initiatives, enhancing customer experiences and strengthening brand presence. The role will drive programs across a retail branch network.

The ideal candidate will manage marketing campaigns from planning through execution, collaborate with cross-functional teams, and ensure regulatory alignment while leveraging data to optimize impact.

Qualifications

• Fluency in Spanish and English, both written and verbal.
• Strong understanding of the U.S. Hispanic consumer market and culturally relevant marketing strategies.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7-10 years of experience in marketing, channel marketing, retail marketing, marketing communications, or program management.
• Experience in banking, financial services, retail, or another customer-focused industry.
• Proven ability to manage complex marketing projects and multiple priorities simultaneously.
• Strong stakeholder management, communication, and organizational skills.

Responsibilities

• Develop and execute branch marketing programs that support business goals and improve customer engagement.
• Manage marketing initiatives from planning through implementation, ensuring quality execution and on-time delivery.
• Support the creation, review, and execution of Spanish-language marketing campaigns and customer communications.
• Partner with cross-functional teams to deliver effective marketing solutions in a highly matrixed environment.
• Coordinate with Legal, Risk, and Compliance teams to ensure regulatory adherence.
• Leverage customer insights and performance data to optimize marketing effectiveness.

Skills

Bilingual Spanish/English

US Hispanic market knowledge

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

PowerPoint

Excel

Microsoft Office

Job description

We are seeking both a Bilingual (Spanish/English) Marketing Consultant to support a worldwide bank's branch experience marketing initiatives that enhance the customer experience, strengthen brand presence, and drive business priorities. This role will help expand marketing efforts to customers while managing marketing programs across a retail branch network.

Key Responsibilities

• Develop and execute branch marketing programs that support business goals and improve customer engagement.
• Manage marketing initiatives from planning through implementation, ensuring quality execution and on-time delivery.
• Support the creation, review, and execution of Spanish-language marketing campaigns and customer communications.
• Partner with cross-functional teams to deliver effective marketing solutions in a highly matrixed environment.
• Coordinate with Legal, Risk, and Compliance teams to ensure regulatory adherence.
• Leverage customer insights and performance data to optimize marketing effectiveness.

Qualifications

• Fluency in Spanish and English, both written and verbal.
• Strong understanding of the U.S. Hispanic consumer market and culturally relevant marketing strategies.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7-10 years of experience in marketing, channel marketing, retail marketing, marketing communications, or program management.
• Experience in banking, financial services, retail, or another customer-focused industry.
• Proven ability to manage complex marketing projects and multiple priorities simultaneously.
• Strong stakeholder management, communication, and organizational skills.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.

Preferred Qualifications

• Experience supporting branch marketing, customer experience programs, signage, or merchandising initiatives.
• Background in consumer banking or financial services marketing.
• Experience managing agencies, vendors, or marketing fulfillment partners.
• Familiarity with regulated environments requiring Legal, Risk, and Compliance reviews.
• Experience with Workfront, Aprimo, or similar project management tools.