Bilingual PR Lead: Government & Crisis Communications

HungryPanda Ltd 熊猫外卖; Washington (District of Columbia); On-site; USD 90,000 - 140,000; Full time

Job summary

HungryPanda in Washington, DC is seeking an experienced Public Relations Manager to strengthen U.S. government and stakeholder relationships and safeguard HungryPanda’s reputation across media, social channels and online communities.

You will independently lead sensitive issue responses, advise leadership and manage bilingual communications in English and Mandarin, spanning crisis management, media relations and proactive reputation building from risk assessment to resolution.

Qualifications

• 5+ years of relevant experience in public relations, corporate communications, public affairs or crisis communications.
• Demonstrated ability to independently manage a significant reputational incident.
• Practical U.S. government relations experience and established stakeholder relationships.
• Professional fluency in both English and Mandarin.
• Experience managing reputational issues across multiple social platforms.
• Strong news judgment, discretion and evidence-based decision-making.
• Available for time-sensitive incident response outside regular business hours when necessary, and occasional travel for stakeholder meetings.

Responsibilities

• Government relations and public affairs: Build and maintain credible relationships with relevant U.S. government offices, regulators, industry associations, chambers of commerce and community organizations. Track policy and public affairs issues affecting delivery platforms and prepare briefings, meetings and responses with leadership and Legal.
• Crisis communications and issues management: Independently lead responses to negative coverage, allegations, viral complaints, service or safety incidents and other reputational risks. Verify facts, assess severity, recommend response timing and channels, prepare action plans and personally drive execution, escalation and follow-up.
• Cross-platform social listening and online reputation: Own monitoring and response coordination across major English- and Chinese-language channels, including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Reddit, Xiaohongshu / RED, WeChat, Weibo and Douyin, as relevant to U.S. audiences. Include community forums, Google and Yelp reviews, app store ratings and digital news.
• Hands-on response and bilingual writing: Personally draft statements, press materials, media Q&As, executive talking points, social responses and stakeholder updates in English and Chinese. Adapt messaging to each platform while maintaining factual consistency; address legitimate concerns, correct misinformation with evidence and coordinate reports of policy-violating content.
• Media relations and proactive reputation building: Develop relationships with U.S. mainstream, local, industry and Chinese-language media, journalists, creators and community stakeholders. Handle sensitive inquiries and prepare spokespeople. Identify credible stories about merchants, delivery partners and community impact, and execute communications that strengthen trust before and after a crisis.
• Cross-functional incident coordination: Lead communications workstreams with Legal, Operations, Customer Service, Marketing and leadership to investigate issues, align messages and support corrective action. Coordinate external agencies and advisers when needed, track owners and deadlines, and ensure follow-through until the issue is resolved.
• Preparedness, analysis and measurement: Establish monitoring alerts, escalation procedures, crisis playbooks and platform-specific response guidelines. Use social listening and media data to assess sentiment, spread, message accuracy and response effectiveness. Brief leadership on emerging risks and document lessons and corrective actions after incidents.

Skills

Public relations

Crisis communications

Media relations

English writing

Mandarin bilingual

Tools

Meltwater

Brandwatch

Talkwalker

Job description

HungryPanda in Washington, DC is seeking an experienced Public Relations Manager to strengthen U.S. government and stakeholder relationships and safeguard HungryPanda’s reputation across media, social channels and online communities.

You will independently lead sensitive issue responses, advise leadership and manage bilingual communications in English and Mandarin, spanning crisis management, media relations and proactive reputation building from risk assessment to resolution.