Multiplatform Marketing Campaign Lead

TelevisaUnivision, Inc; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

TelevisaUnivision, Inc. in Miami, FL, is seeking a strategic liaison to drive the planning and execution of integrated marketing initiatives across linear, digital, social, streaming, and emerging platforms.

You will manage projects from brief to delivery, coordinating with Marketing, Programming, Production, Creative, PR, Research, and Media teams to ensure timely, quality campaigns that meet business objectives.

Qualifications

• Bachelor’s degree is required.
• 3+ years of experience in marketing, advertising, account management, promotions, media, content, entertainment, or related industries.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Strong project management, organization, and prioritization skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to analyze information, identify opportunities, and make data-informed recommendations.

Responsibilities

• Lead the end-to-end management of multiplatform marketing projects and campaigns, ensuring alignment with business objectives and audience engagement goals.
• Serve as the primary liaison between Marketing, Programming, Production, Creative, PR, Research, Media, and other stakeholders to ensure effective collaboration and execution.
• Translate business priorities, content strategies, and project requirements into integrated communication and promotional plans across linear, digital, social, streaming, and emerging platforms.
• Coordinate campaign development, timelines, deliverables, approvals, and asset distribution to ensure timely and accurate execution.
• Develop strategic briefs and provide actionable insights that guide creative development, messaging, and promotional strategies.
• Maintain a comprehensive view of project status, proactively managing priorities, identifying risks, and resolving issues throughout the campaign lifecycle.
• Ensure creative teams and partners have the information, materials, and direction needed to produce effective marketing assets.
• Leverage audience, content, market, and competitive insights to inform campaign recommendations and identify opportunities to maximize reach and performance.
• Support the integration of marketing, communications, and public relations efforts to strengthen content visibility and audience engagement.
• Monitor campaign performance, compile results, and facilitate post-campaign analyses to identify learnings, best practices, and opportunities for continuous improvement.
• Prepare and communicate project updates, campaign status reports, strategic recommendations, and key insights to stakeholders and leadership.
• Build strong relationships across the organization, influencing and driving alignment among cross-functional teams without direct authority.

Skills

Cross-functional collaboration

Project management

Marketing campaigns

Data analysis

Excellent communication

Stakeholder management

Presentation skills

Education

Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field

Tools

MS Office

Project management tools

Job description

TelevisaUnivision, Inc. in Miami, FL, is seeking a strategic liaison to drive the planning and execution of integrated marketing initiatives across linear, digital, social, streaming, and emerging platforms.

You will manage projects from brief to delivery, coordinating with Marketing, Programming, Production, Creative, PR, Research, and Media teams to ensure timely, quality campaigns that meet business objectives.