Bilingual Copywriter

Optimize Search Group; Allen (TX); On-site; USD 60,000 - 82,000; Full time

Job summary

Optimize Search Group in North Dallas is seeking a Digital Copywriter/Lead Generation Specialist to own digital lead generation from day one. You will craft persuasive English and Spanish content, optimize SEO/AEO, and manage LinkedIn outreach and email campaigns.

The role requires excellent copywriting, bilingual capabilities, and the ability to learn marketing analytics quickly. This is an in-office, five-days-a-week position in the North Dallas area.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, business, or a related field.
• Recent graduates welcome.
• Ability to learn SEO/AEO, HubSpot email marketing, LinkedIn, analytics.

Responsibilities

• Grow organic visibility in English and Spanish across search engines and AI answer engines.
• Write website pages, blogs, and persuasive marketing content.
• Build and run HubSpot email campaigns and automated lead-nurturing sequences.
• Run targeted LinkedIn outreach and create accompanying visuals.
• Track leads, report on pipeline, and optimize results.

Skills

Copywriting

Spanish (written)

Content strategy

Analytics

LinkedIn outreach

Education

Bachelor's degree

Tools

HubSpot

Google Analytics

Canva

Adobe Creative Suite

Job description

Title: Digital Copywriter/Lead Generation Specialist

Department: Marketing

Location: North Dallas area (Collin County) — in office 5 days a week

Education: Bachelor's degree; recent graduates welcome

Language: Fluent English and Spanish, including written Spanish

The Opportunity

Our client is a well-established, owner-led commercial services company in North Dallas with a loyal customer base and a long track record in DFW. They are building out their marketing function and want someone to own digital lead generation from day one.

What You'll Do

• SEO & AEO: Grow organic visibility in search engines and AI answer engines (ChatGPT, Google AI Overviews, Perplexity), in English and Spanish.
• Content strategy & copywriting: Write website pages, blogs, and persuasive messaging that turns visitors into leads.
• Email marketing: Build and run HubSpot campaigns, automated workflows, and lead‑nurturing sequences.
• LinkedIn & creative content: Run targeted LinkedIn outreach and create the photography, images, and graphics that go with it.
• Marketing analytics: Track what's working, report on leads and pipeline, and keep improving results.
• Strong writing is the core of this role. You don't need to be an expert in all five areas on day one, but you'll be expected to learn and master each of them, and to grow from executing campaigns into building the strategy behind them.

What You Bring

• Excellent copywriting. You write clear, persuasive English that gets people to act. This is the #1 skill for the role.
• Written Spanish. You speak and write Spanish fluently enough to create marketing content, not just converse.
• Bachelor's degree in marketing, communications, journalism, English, business, or a related field. Recent graduates are encouraged to apply.
• Ability to quickly learn and master SEO/AEO, HubSpot email marketing, LinkedIn and creative content, and marketing analytics.
• A stable work history you commit to the jobs, internships, and roles you take on.
• Able to be in our North Dallas office on time, 5 days a week. This role is not remote or hybrid.

Nice to have

• Writing samples or a portfolio you can share.
• Hands‑on experience with HubSpot, SEO/AEO, email campaigns, or Google Analytics.
• LinkedIn content, photography, or graphic design skills (Canva, Adobe).
• Experience marketing a service‑based business.

Compensation & Growth

• Base salary: Strong writing is expected at every level; where you land depends on how much SEO, email, LinkedIn, creative, and analytics experience you bring.
• Milestone bonuses: Additional pay when you hit defined marketing goals, such as lead volume and campaign results.
• Growth path: A clear track from executing campaigns to owning marketing strategy, with compensation that grows with your results.