Integrated Marketing Communications Manager - Dunkin'

IRB USA Inspire Resources; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Inspire is seeking a senior integrated marketing creative lead in Boston to drive best-in-class campaigns across video, digital, OOH and social. You will manage creative development from brief to final delivery, collaborate with media and analytics teams, and lead agency partners to deliver impactful work.

You will own brand stewardship, evaluate work against strategy and market trends, and oversee budgets and production estimates while thriving in a fast-paced, multi-workstream environment.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Demonstrated experience in integrated marketing across multiple channels.
• Proven ability to manage agency partners and creative production.
• Strong project management, organization, and attention to detail.

Responsibilities

• Deliver best-in-class integrated campaigns across video, digital, OOH and paid social.
• Manage creative development from brief through final delivery, including concept selection and production.
• Lead agency partners and enable them to do their best work.
• Oversee budgets, production estimates and expenses.
• Collaborate with media and analytics teams to optimize creative performance.
• Provide brand stewardship and ensure consistency with brand guidelines.

Skills

Creative leadership

Project management

Collaboration

Communication

Strategic thinking

Education

Bachelor's in Marketing or related field

Job description

Responsibilities

• Deliver best-in-class integrated creative campaigns.
• Manage creative development from brief through final execution, including concept selection, creative refinement, production and final delivery.
• Leverage established analytics and diagnostics tools in ongoing creative evolutions and optimization.
• Responsible for linear/digital video, audio, outdoor, paid social, and digital channels.
• Lead agency partners and enable them to do their best work.
• Oversee day to day activities and drive integration across various partner agencies.
• Track and manage progress and spend against project timelines and budget plans.
• Work cross-functionally between internal stakeholders to deliver integrated creative for strategic marketing platforms.
• Collaborate with media team to recommend creative rotations, oversee preparation of creative asset grids and trafficking plans, and facilitate campaign and asset performance reviews.
• Provide brand stewardship for the organization: promote consistent execution of brand personality, creative tonality and brand guidelines with internal and external stakeholders, the agency ecosystem, and with partnerships/sponsorships.
• Responsible for management/tracking of project budgets, financial processes, production estimates.

Requirements

• Bachelor's in Marketing or related industry 5-8 Years of Experience and Requires relevant client-side and/or agency experience in an integrated marketing comms role.
• Demonstrated proficiency in advertising in fast-paced, high volume industries like retail, QSR.
• Strong creative and strategic sensibility.
• Ability to evaluate creative against brand positioning, key strategic objectives, and industry trends.
• Proficiency in creative development process from initial concept, script refinement, all phases of production through final delivery in the following channels: video, paid social, OOH, audio.
• Experience with commercial production: video, audio, OOH, social, digital.
• General understanding of commercial production industry, production cost models (incl AICP estimates), agency and production company process/roles.
• Communications planning: candidate will understand role of channel, messaging strengths/limitations in a modern media mix.
• Agency leadership: proven track record managing agencies’ creative development and production.
• Strong project management skills: experience guiding teams and individuals towards with clear timelines and direction.
• Organized and highly detail-oriented.
• Comfort and ability to thrive in a fast-paced environment managing multiple workstreams at once.
• Strong collaboration skills, demonstrated success in cross-functional organizations.
• Comfortable presenting and championing ideas and creative concepts at various levels in the organization.
• Media and Analytics Experience: candidate has a baseline understanding of media plans, strategies and KPIs, and ability to leverage insights to shape creative.
• Understanding of the basic elements of SAG talent holding/residuals and commercial trafficking process.

Travel Required

20% as required for production or meetings

Salary

Salary: $90,000 - 120,000 per year The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

About Inspire

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.