Associate Integrated Marketing Communications Manager - Buffalo Wild Wings

Inspire Brands; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Inspire Brands seeks a social and digital creative strategist to lead paid social strategy across campaigns, influencers, and partnerships. You will develop briefs for agencies, manage production shoots, and ensure assets meet strategic goals and deadlines.

You will drive cross-functional collaboration with IMC/Social teams to maintain brand relevance and timely delivery in a fast-paced environment.

Qualifications

• 4-year degree required.
• 1–3+ years marketing experience in social creative.
• Experience with social media management tools is preferred.

Responsibilities

• Manage the paid creative strategy for social campaigns.
• Develop briefs for social, creative, and influencer agencies.
• Oversee social production shoots for paid campaigns.
• Review and provide feedback on creative assets cross-functionally.
• Collaborate with Marketing to align social with brand strategy.

Skills

Social platform knowledge

Relationship management

Team player

Communication

Creative feedback

Project management

Time management

Independent work

Fast-paced environment

Education

4-year degree

Tools

Hootsuite

Meltwater

Sprinklr

Job description

This role will support the social and digital creative strategy across organic and paid social campaigns – including but not limited to LTO promotions, Offers, Influencers, Merch, and Brand Partnerships for the brand. This position supports the IMC/Social Team, as well as the Social Creative Agency and Influencer Agency, to ensure all assets are delivered on strategy and on time. This position will be responsible for managing the paid creative strategy as well as the paid influencer strategies. This role is responsible for all paid social creative review processes cross-functionally. This role will be responsible for developing briefs for the social, creative, and influencer agencies on upcoming brand activations to ensure they’re keeping up with trends, business goals, and creative expectations. This role will be responsible for all details of any necessary social production shoots for paid social campaigns. In addition, this role will be expected to develop social content as needed to support the paid social strategy. This role requires strong project management skills to ensure that the team will hit all deadlines and creative is reviewed by all necessary parties. This person will work closely with many other team members across the Marketing Department to ensure social creative is aligning with other department expectations. This position will play a key role in delivering strategic solutions to drive brand relevance online with BWW’s core targets., This person is expected to make strategic key decisions to ensure projects stay on time and deliver results for the brand. RESPONSIBILITIES

• Social & Digital Content Management Manage the creative development and evolution of all paid social assets to support the promotional calendar for all social platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter. Manage Creative review process of all paid social assets cross-functionally, as needed
• Manage social activations with brand partnerships. Responsible for developing collaborative social executions that support BWW’s social/business goals.
• Responsible for keeping up with platform creative optimizations to continue evolving paid social creative
• Develop briefs as needed for Social, Creative, and Influencer agencies for brand activations EDUCATION AND EXPERIENCE QUALIFICATIONS
• 4-year degree
• 1-3+ years marketing experience specifically in social creative Preferred : Experience with Hootsuite, Meltwater, Sprinklr or similar social media management tools. Understanding of Social media metrics and ability to analyze performance REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
• Fluent in top social platform capabilities – Facebook, Instagram, TikTok, Twitter, Snapchat
• Strong relationship management skills
• Team player; collaborative, trustworthy –
• Excellent oral and written communication skills
• Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team
• Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities
• Excellent project management skills
• Ability to make recommendations and decisions in a timely manner
• Ability to work independently and as a member of a team.
• Ability to work effectively in a fast-paced, ever-changing environment
• Time management skills. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.