Beta Product Pilot Lead – GTM Strategy

Google; New York (NY); On-site; USD 124,000 - 177,000; Full time

Job summary

Google is seeking a Beta Development Lead to accelerate launch decisions for early-stage ad products within the GTM Product Strategy and Operations group. You will design and manage pilots, onboarding advertisers, and gather quantitative data plus qualitative feedback to assess scale readiness and inform commercialization decisions.

The Go-to-Market Operations team ensures Google's Ads business runs smoothly, with cross-functional collaboration and a strong emphasis on data-driven insights.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• Experience working with Google Ads products.
• Ability to work in an unstructured environment; comfortable dealing with ambiguity and solving large, complex problems.
• Excellent cross-functional stakeholder management and ability to influence without authority.

Responsibilities

• Manage project scoping, execution, and feedback synthesis for multiple product pilots.
• Partner with cross-functional teams to define test hypotheses and evaluation criteria, and support alignment on overall testing approach. Communicate status updates with key stakeholders.
• Assess new products against market fit, adoption, and performance metrics, augmented by customer pitch calls, interviews, and surveys.
• Deliver a final analysis to product decision makers to help inform next-stage incubation and commercialization decisions.
• Flag and remove execution blockers, pivot strategies based on real market signals, and provide data-backed insights to help shape product roadmaps.
• Support the definition of successful launch requirements, partner effectively with cross-functional teams to achieve goals, and continuously improve operations using growing market expertise.

Skills

Advertising

Consultative sales

Business development

Digital media

Google Ads

Stakeholder management

Ambiguity handling

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Beta Development Lead to accelerate launch decisions for early-stage ad products within the GTM Product Strategy and Operations group. You will design and manage pilots, onboarding advertisers, and gather quantitative data plus qualitative feedback to assess scale readiness and inform commercialization decisions.

The Go-to-Market Operations team ensures Google's Ads business runs smoothly, with cross-functional collaboration and a strong emphasis on data-driven insights.