Beta Development Lead

Google; New York (NY); On-site; USD 124,000 - 177,000; Full time

Job summary

Google is seeking a Beta Development Lead to accelerate launch decisions for early-stage ad products within the GTM Product Strategy and Operations group. You will design and manage pilots, onboarding advertisers, and gather quantitative data plus qualitative feedback to assess scale readiness and inform commercialization decisions.

The Go-to-Market Operations team ensures Google's Ads business runs smoothly, with cross-functional collaboration and a strong emphasis on data-driven insights.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• Experience working with Google Ads products.
• Ability to work in an unstructured environment; comfortable dealing with ambiguity and solving large, complex problems.
• Excellent cross-functional stakeholder management and ability to influence without authority.

Responsibilities

• Manage project scoping, execution, and feedback synthesis for multiple product pilots.
• Partner with cross-functional teams to define test hypotheses and evaluation criteria, and support alignment on overall testing approach. Communicate status updates with key stakeholders.
• Assess new products against market fit, adoption, and performance metrics, augmented by customer pitch calls, interviews, and surveys.
• Deliver a final analysis to product decision makers to help inform next-stage incubation and commercialization decisions.
• Flag and remove execution blockers, pivot strategies based on real market signals, and provide data-backed insights to help shape product roadmaps.
• Support the definition of successful launch requirements, partner effectively with cross-functional teams to achieve goals, and continuously improve operations using growing market expertise.

Skills

Advertising

Consultative sales

Business development

Digital media

Google Ads

Stakeholder management

Ambiguity handling

Education

Bachelor's degree or equivalent practical experience

Job description

Beta Development Lead

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Google

New York, NY, USA; Chicago, IL, USA; +4 more; +3 more

This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

• 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
• Experience working with Google Ads products.
• Ability to work in an unstructured environment. Comfortable dealing with ambiguity; desire to attack large, complex problems.
• Excellent cross-functional stakeholder management and ability to influence without authority.

About the job

BetaDev is a specialist group within Go-to-Market (GTM) Product Strategy and Operations. We partner with Global Product Leads (GPS), Product Managers, and gTech to test the newest alpha and beta products with Google’s largest advertisers (LCS). Our mission is to evaluate product-market fit, ease of adoption and performance to ensure Google Ads products are market-ready, intuitive, and built to scale globally.

In this role, you will help accelerate the speed-to-launch decisions for early-stage ad products. By designing and managing small-scale pilots and onboarding advertisers to use the new products, you will develop strong expertise on the new product and gather critical quantitative data and direct qualitative feedback on product-market fit, ease of use/adoption, and performance. Your primary objective is to translate these findings into actionable insights to assess scale readiness, help refine product roadmaps, and inform commercialization decisions.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Manage project scoping, execution, and feedback synthesis for multiple product pilots.
• Partner with cross-functional teams to help define test hypotheses and evaluation criteria, and support alignment on overall testing approach. Communicate status updates with key stakeholders.
• Assess new products against market fit, adoption, and performance metrics, augmented by customer pitch calls, interviews, and surveys and lessons learned during product troubleshooting. Deliver a final analysis to product decision makers to help inform next-stage incubation and commercialization decisions.
• Flag and remove execution blockers, pivot strategies based on real market signals, and remain unbiased in assessing readiness. Provide data-backed insights and recommendations to help evaluate solutions and shape product roadmaps based on customer needs.
• Support the definition of successful launch requirements, partner effectively with cross-functional teams to achieve goals, and continuously improve operations using growing market expertise.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionally by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.