Growth-Driven Social Media Lead

Dutch; Town of Oakland (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

Dutch Vet is seeking a Social Media Manager to build and scale our social presence across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms to drive awareness, engagement, and member growth.

You will own the social strategy, publish high‑performing content, partner with Growth, Brand, PR and Content, manage the calendar, and use data to optimize reach, SOV, and conversions in a fast‑growing pet care brand.

Qualifications

• 5+ years of experience managing and growing social media for a brand.
• Proven ability to create content that drives engagement and subscriptions.
• Strong writing and communication skills with consistent brand voice.
• Deep understanding of TikTok, Instagram Reels, and short‑form video trends.

Responsibilities

• Develop and execute Dutch Vet's social strategy across major platforms.
• Create and publish high-performing content (short-form video, static, reactive).
• Partner with Creative and Content teams to produce on-brand assets.
• Manage content calendar aligned to campaigns, launches, and moments.

Skills

Social media management

Content creation

Cross-functional collaboration

Data-driven mindset

TikTok/IG Reels expertise

Analytical reporting

Job description

Dutch Vet is seeking a Social Media Manager to build and scale our social presence across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms to drive awareness, engagement, and member growth.

You will own the social strategy, publish high‑performing content, partner with Growth, Brand, PR and Content, manage the calendar, and use data to optimize reach, SOV, and conversions in a fast‑growing pet care brand.