BDR Manager

Tractian; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive pay

Medical coverage

PTO 15 days

401(k) plan

Wellhub membership

Global trip after 4 years

Job summary

Tractian in Atlanta, GA is seeking an experienced Account Development Rep Manager to lead and scale our outbound prospecting team. You will build a high-performing ADR group, refine messaging, and align with AE leadership to drive pipeline and qualified meetings.

The role requires 3+ years guiding outbound sales teams in B2B, with a track record of closing as an AE and experience staffing and coaching ADRs. A strong grasp of industrial/IoT markets and CRM tools is essential.

Qualifications

• 3+ years of outbound sales leadership in a B2B environment.
• Proven track record selling as a closing Account Executive.
• Experience recruiting, onboarding, and training a team of outbound ADRs.
• Experience selling into industrial, manufacturing, maintenance, or reliability-focused organizations.
• Strong operational leadership skills with enterprise sales methodologies.
• Experience using CRM and sales analytics tools (e.g., HubSpot).
• Strategic, people-focused leader capable of scaling teams and growth.

Responsibilities

• Build, lead, and scale an outbound sales organization.
• Own regional talent strategy, including hiring and performance management.
• Implement onboarding, enablement, and rhythms to boost ramp and productivity.
• Drive strategy to hit monthly/quarterly targets for leads and meetings.
• Partner with Marketing and Sales Ops on multi-channel outreach.
• Work with AE leadership to improve lead handoffs and conversions.
• Conduct weekly 1:1s, call audits, and objection handling.

Skills

Outbound sales leadership

Closing sales experience

Team onboarding & training

Industrial/IoT exposure

Sales process leadership

HubSpot experience

Tools

HubSpot

Job description

Sales at TRACTIAN

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

What you'll do

We are looking for an experienced Account Development Rep (ADR) Manager to lead, coach, and scale our outbound prospecting team. You will be responsible for building a high-performing team of ADRs, refining messaging strategies, optimizing tech stack workflows, and ensuring team targets for Qualified Meetings and Pipeline Generation are consistently hit.

Responsibilities

• Build, lead, and scale an outbound sales organization, developing ADR’s to deliver consistent performance across new business and account expansion
• Own regional talent strategy, including hiring, performance management, and succession planning, to ensure sustained leadership depth and organizational stability
• Implement repeatable onboarding, enablement, and operating rhythms that reduce ramp time, increase productivity, and support consistent execution across the team
• Drive the strategy to hit monthly and quarterly targets for Sales Qualified Leads and qualified meetings booked.
• Partner with Marketing and Sales Ops to build multi-channel outreach sequences (email, phone, LinkedIn) aligned with target buyer personas
• Work closely with Account Executive (AE) leadership to streamline lead handoffs and improve conversion rates.
• Conduct weekly 1:1s, call audits, and ongoing objection-handling sessions

Requirements

• 3+ years of experience leading and developing outbound sales teams in a B2B environment.
• A successful track record of selling as a closing Account Executive
• Experience recruiting, onboarding, and training a team of outbound ADRs.
• Experience selling into industrial, manufacturing, maintenance, or reliability-focused organizations, or equivalent exposure to complex technical buying environments.
• Strong operational leadership skills, with deep understanding of enterprise sales methodologies.
• Experience using CRM and sales analytics tools (e.g., HubSpot)
• Strategic, people-focused leader with the ability to scale teams, improve performance, and execute against long-term regional growth objectives.

Bonus Points

• Experience in SaaS or Industrial/IoT sales
• Strong knowledge of cloud-based technologies and the broader SaaS landscape
• Prior MEDDPICC, Command of the Message, or other formalized sales enablement

Compensation & Benefits

• Competitive Compensation
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Wellhub Membership - Access a wide range of gyms and training programs.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.