BDC Associate

Raceway Chevrolet; Bethlehem (Northampton County); On-site; USD 36,000 - 56,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Training opportunities

Career growth

Job summary

Raceway Chevrolet in Bethlehem, PA is seeking a fluent Spanish-speaking Business Development Center (BDC) Associate to join our dealership team. You will manage inquiries, qualify leads, and schedule showroom appointments while maintaining accurate CRM records.

The ideal candidate communicates effectively in English and Spanish, excels in a fast-paced environment, and builds strong customer relationships to drive appointments and conversions. Automotive experience is a plus, training provided.

Qualifications

• Customer service or sales experience preferred, automotive background a plus.
• Bilingual in Spanish and English; strong written and verbal communication.
• Ability to multitask in a fast-paced environment.
• CRM software and dealership systems proficiency.
• High school diploma or equivalent.

Responsibilities

• Manage inbound and outbound calls, texts, emails, and internet leads while responding promptly to customer inquiries.
• Qualify leads, answer basic vehicle and financing questions, and schedule and confirm appointments for test drives, appraisals, and sales consultations.
• Maintain accurate CRM records, complete daily follow-up tasks, and re-engage unsold, missed, and inactive leads.
• Communicate with Sales Consultants and Management to ensure a smooth transition from lead to showroom visit.
• Build strong customer relationships while working toward lead response, appointment, and conversion goals.
• Participate in training and sales meetings while following dealership policies and customer privacy requirements.

Skills

Communication

Customer service

Relationship building

Education

High school diploma or equivalent

Tools

CRM systems

Dealership software

Office applications

Job description

Location: Bethlehem, PA
Position: Business Development Center (BDC) Associate
Company: Raceway Chevrolet

Requirement: Must be fluent in Spanish

Spanish-speaking candidates are strongly encouraged to apply. Fluency in Spanish is a required qualification for this position.

Are you a proactive communicator with a talent for building relationships? Raceway Chevrolet, a premier automotive dealership in the tri-state area, is seeking a motivated and customer-focused Business Development Center (BDC) Associate who is fluent in Spanish to join our team. If you thrive in a fast-paced environment and have a passion for helping customers, we want to hear from you!

Key Responsibilities:

• Manage inbound and outbound calls, texts, emails, and internet leads while responding promptly to customer inquiries.
• Qualify leads, answer basic vehicle and financing questions, and schedule and confirm appointments for test drives, appraisals, and sales consultations.
• Maintain accurate CRM records, complete daily follow-up tasks, and re-engage unsold, missed, and inactive leads.
• Communicate with Sales Consultants and Management to ensure a smooth transition from lead to showroom visit.
• Build strong customer relationships while working toward lead response, appointment, and conversion goals.
• Participate in training and sales meetings while following dealership policies and customer privacy requirements.

Qualifications:

• Previous experience in a customer service or sales role, preferably within the automotive industry.
• Strong communication skills, both verbal and written in both Spanish and English.
• Ability to manage multiple tasks simultaneously in a fast-paced environment.
• Proficient in using CRM systems, dealership management software, and basic office applications.
• A positive attitude with a focus on customer satisfaction and relationship-building.
• Strong organizational skills and attention to detail.
• High school diploma or equivalent; additional education or training is a plus.

What We Offer:

• Competitive wage structure.
• Comprehensive benefits package, including health insurance, retirement plans, and more.
• Ongoing training and professional development opportunities.
• A supportive and team-oriented work environment.
• Opportunities for career growth and advancement within the dealership.

Please note: Spanish fluency is required for this position.

Raceway Chevrolet is an equal opportunity employer. We are committed to creating an inclusive and diverse workplace where all employees feel valued and respected. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. All qualified applicants are encouraged to apply, and we look forward to considering your application.