Bay Area Regional Leader: Grow & Coach AFP Teams

Precoa; San Jose (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

18 days PTO

10 paid holidays

6 weeks parental leave

Health, Dental, Vision

401k with company match

Life Insurance $25k

Job summary

Precoa is seeking a Regional Manager to lead Advance Funeral Planners across Northern California. You’ll coach 10–15 AFPs, build strong owner relationships, and drive growth in Daly City, the South Bay, East Bay, Monterey Bay, and the San Joaquin Valley.

Based in the Bay Area with regular travel to partner funeral homes, you’ll develop leadership, negotiate with owners, and turn data into decisions. A life insurance license and a bachelor’s degree are preferred; Spanish is a bonus.

Qualifications

• Sales leadership or management experience with a track record of coaching performance and building trust quickly.
• Experience building relationships with business owners; insurance or relationship-driven sales is a plus.
• Strong communication skills: responsive, proactive, and able to handle tough conversations with emotional intelligence.
• Independent, entrepreneurial, coachable problem solver who brings ideas, not just questions.
• A current life insurance license or willingness to obtain one; Bay Area residency and comfort with regular travel.
• Bachelor’s degree or equivalent experience preferred; Spanish fluency is a bonus.

Responsibilities

• Mentor, motivate and coach a high-producing AFP team (10–15 AFPs).
• Win over funeral home owners by reading what each owner values and adapting the approach.
• Drive results in the field: lead consumer presentations, promote local lead generation, and use reporting to spot growth opportunities.
• Grow alongside a collaborative West Coast Team; based in the Bay Area with regular travel to local funeral homes.

Skills

Sales leadership

Coaching

Communication skills

Relationship building

Emotional intelligence

Entrepreneurial mindset

Education

Bachelor’s degree or equivalent

Job description

Precoa is seeking a Regional Manager to lead Advance Funeral Planners across Northern California. You’ll coach 10–15 AFPs, build strong owner relationships, and drive growth in Daly City, the South Bay, East Bay, Monterey Bay, and the San Joaquin Valley.

Based in the Bay Area with regular travel to partner funeral homes, you’ll develop leadership, negotiate with owners, and turn data into decisions. A life insurance license and a bachelor’s degree are preferred; Spanish is a bonus.