Bauer: Graphic Designer, Social

Bauerhockeycascademaveriklacrosse; Exeter (NH); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Bauer Hockey is seeking a skilled Graphic Designer for its social content engine. Lead ideation and production of marketing materials that align with Bauer’s brand identity across IG, YT and TT, while collaborating with cross-functional teams.

The role requires a strong portfolio, 3+ years of experience, and proficiency in Adobe Creative Suite. A collaborative, deadline-driven mindset and adaptability to evolving social trends are essential.

Qualifications

• 3+ years of graphic design experience with social content examples.
• Proficient in Adobe Suite (InDesign, Illustrator, Photoshop).
• Portfolio demonstrating breadth of exceptional, original and stylistic design.
• Experience working within a brand style-guide.

Responsibilities

• Execute graphic design needs and collateral for launches and social campaigns.
• Collaborate with creative and production teams to concept and influence design and content.
• Deliver assets optimized for social (IG, YT, TT) with occasional support for other channels.
• Maintain Bauer Hockey brand standards across social media.
• Support content creation from ideation to production.
• Produce original, thoughtful designs under tight deadlines and adhere to brand guidelines.
• Collaborate cross-functionally with creative, digital, category and channel teams.
• Stay up to date on industry tools and best practices in graphic design and social platforms.

Skills

Portfolio

Conceptual thinking

Typography

Attention to detail

Presentation skills

Team player

Travel willingness

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Graphic Designer, Social?

The Graphic Designer is responsible for the ideation, design and production of marketing materials for Bauer Hockey’s social media content engine. This role requires a high understanding of the ever‑changing social media landscape – particularly regarding platform‑specific design, on‑trend ideation and strategic understanding across Bauer Hockey’s social channels (IG, YT, TT, etc). This role must understand how design and content perform in unison, while also consistently reflecting Bauer Hockey’s brand identity. It’s a highly collaborative environment where the Graphic Designer needs to influence cross functional partners and motivate action.

Essential Job Functions & Responsibilities

• Execute graphic design needs and collateral to support Bauer Hockey launches, campaigns and evergreen social content.
• Collaborate with creative and production teams to concept and influence design and content executions.
• Deliver assets optimized primarily for social (IG, YT, TT), with occasional support for other Bauer Hockey channels.
• Maintain Bauer Hockey brand standards across multiple social mediums while adhering to each platform’s best practices.
• Support in content creation – whether ideating, creating, and/or supporting production.
• Produce original, thoughtful and clean graphic designs under tight deadlines and adheres to brand guidelines.
• Strong conceptual skills with interest in discovering, creating and pitching ideas to teammates and management.
• Collaborate cross‑functionally with creative, digital, category and channel teams.
• Deep understanding and interest around social content and the evolution of graphic design on social channels.
• Stay up to date on industry tools, techniques, and best practices in graphic design, Ai and social media platforms.

Qualifications

• 3+ years of graphic design experience working with real examples living on social channels.
• Proficient in Adobe Suite (InDesign, Illustrator, Photoshop) along with other creation tools.
• Owns a portfolio demonstrating a breadth of exceptional, original and stylistic design that conveys strong conceptual thinking, sensitivity for typographic and graphic design and an unwavering attention to detail.
• Proven experience working within the specifications of a brand style‑guide.
• Flexible and able to focus on a wide range of projects simultaneously.
• Self‑motivated problem‑solver capable of managing multiple projects under tight deadlines.
• A team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
• Strong presentation, listening and communication skills.
• Team player with great communication and interpersonal skills.
• Willingness to travel as needed.

Interested yet? Good. We are, too. We’re pretty sure you’ll want to know this position is eligible to participate in the Company’s Annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI‑assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.