B2B Tech Marketing Specialist — Campaigns & Launches

Allegro MicroSystems, LLC; Manchester (NH); On-site; USD 75,000 - 105,000; Full time

Job summary

Allegro MicroSystems, LLC is seeking an Integrated Marketing Specialist to transform product priorities into multi-channel programs. You will lead campaigns across product, sales, and growth teams, translating complex tech into clear content for customers and partners.

You will plan launches, coordinate with agencies, track results, and continuously improve programs while maintaining a consistent brand voice across Allegro marketing channels.

Qualifications

• Requires a bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3+ years in integrated marketing, campaigns, or channel marketing in B2B/tech.
• Ability to translate technical info into clear customer content.
• Experience coordinating multi-channel campaigns and product launches.
• Strong writing/editing for diverse audiences.
• Collaborative cross-functional teamwork with product, sales, and digital.
• Data-driven with ability to use feedback to improve programs.

Responsibilities

• Plan and execute integrated marketing programs for product launches and campaigns.
• Coordinate messaging across product, growth marketing, communications, web, and regional teams.
• Translate technical information into customer-focused content (web, emails, press, social).
• Coordinate launch and campaign activities across internal teams and external agencies.
• Track results, share insights, and improve future programs.
• Develop co-marketing programs with distribution partners and align with internal teams.
• Maintain consistent messaging and brand presentation across channels; manage internal brand store.

Skills

3+ years experience

Project management

Writing and editing

Cross-functional collaboration

Proactive mindset

Campaign measurement

Attention to detail

Marketing technology

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing software

Job description

Allegro MicroSystems, LLC is seeking an Integrated Marketing Specialist to transform product priorities into multi-channel programs. You will lead campaigns across product, sales, and growth teams, translating complex tech into clear content for customers and partners.

You will plan launches, coordinate with agencies, track results, and continuously improve programs while maintaining a consistent brand voice across Allegro marketing channels.