B2B - SEO Manager

CookUnity; United States; Remote; USD 75,000 - 80,000; Full time

Job summary

An innovative company is seeking a strategic SEO & Content Marketing Associate to enhance organic growth through expert SEO practices and compelling content creation. This role involves managing technical SEO, writing engaging content for various platforms, and collaborating with marketing and sales teams to ensure alignment with business goals. You will also conduct keyword research, optimize landing pages, and track performance metrics to refine strategies. Join a forward-thinking organization dedicated to transforming the food industry and empowering chefs to connect with consumers. This position offers a dynamic environment where your contributions will have a meaningful impact.

Benefits

Health Insurance coverage

401k Plan

Stock Options Plan granted on Day 1

Bi-annual performance bonus

Unlimited PTO

4-week paid sabbatical after 5 years

Fully paid family leave

Compassionate Leave

Monthly CookUnity credits

Wellness perks: nutritional coach access

Qualifications

• Proven experience in SEO/content roles, ideally B2B or growth-focused.
• Strong SEO writing skills that drive conversions.
• Skilled in technical, on-page/off-page SEO, and keyword planning.

Responsibilities

• Conduct SEO audits and optimize site architecture for better crawlability.
• Write SEO-optimized content for landing pages and blogs.
• Lead A/B tests and monitor performance using analytics tools.

Skills

SEO Writing

Technical SEO

Content Strategy

Keyword Research

Education

Bachelor's Degree in Marketing or related field

Tools

Ahrefs

Google Analytics (GA)

Google Search Console (GSC)

A/B Testing Tools

Job description

About CookUnity

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Role:

CookUnity’s Business Team is seeking a strategic and execution-focused SEO & Content Marketing Associate to drive organic growth. This role blends SEO expertise with content strategy and creation. You’ll manage technical, on-page, and off-page SEO, while writing compelling content for landing pages, blogs, and campaigns—aligned to our sales messaging and buyer personas.

You’ll collaborate across marketing, content, and sales to ensure all content—blogs, landing pages, promotional assets—supports SEO and conversion goals. You’ll also lead A/B tests, develop and optimize pages, and refine efforts based on performance data.

Key Responsibilities:

Technical SEO

• Conduct audits to uncover and resolve site or crawl issues.
• Optimize site architecture, crawlability, and indexation.
• Refine meta titles/descriptions (meals, services, case studies).
• Leverage Ahrefs, GSC, and GA for SEO analysis.

Content Strategy & Creation

• Write SEO-optimized content for landing pages, blogs, and key web assets.
• Repurpose content for email, sales collateral, and campaigns by ICP.
• Align content with sales messaging to drive conversions.
• Create SEO briefs with keywords, structure, and optimization guidance.
• Write persuasive LP content tailored to decision-makers.

On-Page & Off-Page SEO

• Optimize existing content and metadata to match search intent.
• Build effective internal linking strategies.
• Manage scalable link-building and backlink profile quality.

Keyword Research & Strategy

• Identify ranking opportunities via keyword research.
• Maintain strategies for segments and business goals.
• Track competitors and uncover content gaps.
• Monitor keyword performance via dashboards.

Landing Pages & A/B Testing

• Lead landing page development, layout, and content.
• Run A/B tests on headlines, CTAs, and structures.
• Use performance data to refine UX and SEO effectiveness.

Performance Tracking & Reporting

• Monitor SEO via GA, Ahrefs, GSC, and other tools.
• Deliver insights, dashboards, and actionable recommendations.
• Report on traffic, leads, and conversion impact.

Preferred Requirements

• Proven experience in SEO/content roles, ideally B2B or growth-focused.
• Strong SEO writing skills that drive conversions.
• Skilled in technical, on-page/off-page SEO, and keyword planning.
• Proficient with Ahrefs, GA, GSC, and A/B testing tools.
• Experience managing or building landing pages (directly or via CMS).
• Strong content strategy and persona-based messaging.

Benefits

• Health Insurance coverage
• 401k Plan
• We grow, you grow: Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• PTO policy and paid sick days / Unlimited PTO
• ️5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• ️Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
• Personalized Spanish coach
• Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

• All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range for this position: $75,000 - $80,000 per year.

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.