B2B Sales Analyst

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid Time Off

Park Tickets

Park Discounts

Medical Insurance

401K

Tuition Reimbursement

Life Insurance

Disability Benefits

FSA

EAP

Legal Plan

Job summary

SeaWorld Parks & Entertainment is seeking a B2B Sales Analyst to support the Domestic Reseller Sales team by owning day-to-day performance and integration of the B2B sales platform. You will be the primary liaison between sales, IT, and platform vendors to protect revenue and partner relationships.

Responsibilities include troubleshooting platform issues, API integration projects, monitoring data integrity, and coordinating UAT and training for the sales staff.

Qualifications

• Bachelor's Degree or 3-5 years of relevant business/technical experience, preferably supporting B2B or e-commerce platforms.
• Experience in travel, tourism, ticketing, or attractions industry supporting B2B or reseller platforms is a strong preference.
• Familiarity with distribution or channel management systems (e.g., OTA connectivity platforms, DerbySoft or similar).
• Outstanding communication skills, with the ability to explain technical issues clearly to non-technical stakeholders and vice versa.

Responsibilities

• Serve as the primary point of contact for troubleshooting the B2B sales platform, working directly with sales staff and reseller/OTA clients to identify and resolve errors as they occur.
• Support API integration projects between the B2B platform and third-party partner systems, coordinating with internal IT and external vendor technical teams.
• Monitor platform performance and data integrity (rates, availability, inventory feeds, booking flows) to proactively identify issues before they impact partners.
• Act as liaison between the sales organization and IT/engineering resources, translating business needs into technical requirements and technical constraints into plain-language updates for sales leadership.
• Partner with reseller and OTA account contacts to test new integrations, onboard new partners onto the platform, and validate connectivity prior to go-live.
• Maintain documentation of platform configurations, integration specs, known issues, and standard troubleshooting procedures.
• Coordinate User Acceptance Testing (UAT) for platform updates, patches, and new partner integrations.
• Provide training and reference materials to sales staff on platform functionality and first-line troubleshooting steps.

Skills

API concepts

Analytical skills

Communication skills

Multi-tasking

SQL basics

Team collaboration

Education

Bachelor's Degree

Tools

MS Word

MS Excel

PowerPoint

Job description

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What You Get To Do

As the B2B Sales Analyst, you will support the Domestic Reseller Sales team by owning the day-to-day performance, integration, and troubleshooting of United Parks & Resorts' B2B sales platform. This position is responsible for ensuring sales staff and reseller/OTA partners have a reliable, well-integrated platform to transact business, and serves as the primary technical liaison between the sales organization, IT, and platform vendors. The B2B Sales Platform Specialist will report to the Senior Director, Domestic Reseller Sales, and will play a key role in protecting revenue and partner relationships by resolving platform issues quickly and supporting integration projects that expand our distribution capabilities.

Specific Responsibilities Will Include, But Not Be Limited To

• Serve as the primary point of contact for troubleshooting the B2B sales platform, working directly with sales staff and reseller/OTA clients to identify and resolve errors as they occur
• Support API integration projects between the B2B platform and third-party partner systems, coordinating with internal IT and external vendor technical teams
• Monitor platform performance and data integrity (rates, availability, inventory feeds, booking flows) to proactively identify issues before they impact partners
• Act as liaison between the sales organization and IT/engineering resources, translating business needs into technical requirements and technical constraints into plain-language updates for sales leadership
• Partner with reseller and OTA account contacts to test new integrations, onboard new partners onto the platform, and validate connectivity prior to go-live
• Maintain documentation of platform configurations, integration specs, known issues, and standard troubleshooting procedures
• Coordinate User Acceptance Testing (UAT) for platform updates, patches, and new partner integrations
• Provide training and reference materials to sales staff on platform functionality and first-line troubleshooting steps

What It Takes To Succeed

• Bachelor's Degree or a minimum of 3-5 years of relevant business/technical experience, preferably supporting B2B or e-commerce platforms
• Working knowledge of API concepts (REST APIs, data feeds, system integrations) sufficient to communicate effectively with technical teams and vendors
• Strong analytical and troubleshooting skills, with the ability to diagnose whether an issue is data, configuration, or system-related
• Experience in the travel, tourism, ticketing, or attractions industry supporting B2B or reseller platforms is a strong preference
• Familiarity with distribution or channel management systems (e.g., OTA connectivity platforms, channel managers, DerbySoft or similar)
• Outstanding communication skills, with the ability to explain technical issues clearly to non-technical stakeholders and vice versa
• Ability to manage multiple concurrent issues and projects in a fast-paced, client-facing environment
• Proficiency using MS Word, Excel, and PowerPoint; basic SQL or data querying skills a plus
• Hands-on, roll-up-your-sleeves attitude with a "no job is too small" approach to platform support
• Ability to work collaboratively with sales, IT, and external vendor partners to create a results-driven, team-oriented environment

What Else Is Important

Minimal travel may be required on an as-needed basis (

The Perks Of The Position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.