B2B SaaS Web & AI Search Marketing Lead

Job Openings; United States; À distance; USD 120 000 - 165 000; Plein temps

Résumé du poste

Albert is seeking an ambitious Digital Marketing Manager, Web & AI Search to own the company’s web presence and search strategy across traditional and AI-powered channels, driving outcomes for strategic customers and internal initiatives.

You will lead SEO, GEO/AI programs, collaborate with content, product marketing, and RevOps, manage agencies, and build dashboards for leadership to monitor organic growth.

Qualifications

• 6–10+ years in digital marketing, GEO/SEO, growth marketing, or website strategy in B2B SaaS or technology.
• Strong expertise in technical GEO/SEO, content GEO/SEO, and website optimization with a measurable record of growth.
• Experience owning or influencing company website strategy in a fast-paced, high-growth environment.
• Proficiency with GA4, Google Search Console, HubSpot, and modern analytics platforms.
• Familiarity with CMS platforms such as Webflow, WordPress, or headless CMS environments.
• Experience with structured data/schema markup, semantic search, and AI-search optimization.
• Proven ability to manage agencies, contractors, and external development resources.
• Excellent written and verbal communication; able to engage with technical and non-technical audiences.

Responsabilités

• Own the website as a growth channel — defining strategy, setting priorities, and driving the roadmap for organic and AI-powered search visibility across traditional and emerging platforms.
• Develop and execute SEO and GEO/AEO strategies that improve Albert’s discoverability in AI-generated search environments including ChatGPT, Perplexity, and Gemini.
• Define the organic pipeline contribution model — connecting web performance, search visibility, and conversion outcomes to measurable revenue impact.
• Lead technical SEO initiatives including schema markup, internal linking, metadata, crawl optimization, and Core Web Vitals; ensure ongoing site health and performance.
• Partner with content, product marketing, demand generation, and RevOps to develop high-performing organic growth programs and search-driven conversion paths.
• Manage external agencies, developers, and freelancers to execute web and SEO workstreams efficiently; build scalable processes and digital best practices across the marketing organization.
• Build reporting frameworks that surface organic performance, website engagement, and AI search visibility to leadership.
• Shape Albert’s category leadership through content architecture, topical authority building, and a website experience that clearly communicates Albert’s value to scientific and technical buyers.
• Define digital best practices and scalable workflows that raise the capability floor of the broader marketing organization.
• Operate as the internal authority on web strategy and AI search — advising cross-functional partners and leadership on how search and discovery are evolving.

Connaissances

Digital marketing

GEO/SEO

Growth marketing

Website strategy

Content GEO/SEO

Website optimization

Agency management

Cross-functional collaboration

Communication skills

Leadership

Outils

GA4

Google Search Console

HubSpot

Webflow

WordPress

Headless CMS

Schema markup

Semantic search

AI-search optimization

Description du poste

Albert is seeking an ambitious Digital Marketing Manager, Web & AI Search to own the company’s web presence and search strategy across traditional and AI-powered channels, driving outcomes for strategic customers and internal initiatives.

You will lead SEO, GEO/AI programs, collaborate with content, product marketing, and RevOps, manage agencies, and build dashboards for leadership to monitor organic growth.