B2B SaaS Growth Marketing Manager

Turvo

United States

Remote

USD 90,000 - 140,000

Full time

14 days+

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Job summary

Turvo is seeking a results-driven Digital Marketing Manager to lead our digital marketing strategy and demand generation. You will own inbound and paid campaigns, ABM programs, and lifecycle marketing to accelerate new customer acquisition and drive ARR growth.

The ideal candidate has 5–7 years of B2B SaaS marketing experience with deep SEO/AEO, Google Ads, GA4, and marketing automation expertise. Collaboration with Sales, Product Marketing, and Content teams is essential.

Qualifications

5–7 years of experience developing and executing B2B digital marketing and demand generation strategies.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Demonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI.
Strong expertise in SEO, AEO, Google Ads, GA4, paid social advertising, and conversion rate optimization.
Advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.

Responsibilities

Develop, own, and execute a comprehensive digital marketing strategy designed to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth.
Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other channels.
Manage digital marketing budgets and optimize channel investments based on performance, CAC, and pipeline contribution.
Identify and test new digital channels, technologies, and tactics to expand reach and improve demand generation.