B2B SaaS Content Marketing Lead – DACH

Spryker; United States; Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Flexible hours

Unlimited vacation days

Equipment allowance

Remote-friendly culture

Job summary

Spryker is seeking a mid-level Content Marketer to shape and execute content across B2B SaaS audiences, with a strong focus on the DACH market. You will craft and manage long-form and short-form content, collaborate with marketing, demand generation and sales, and optimise campaigns for impact.

The role emphasizes independent work, editorial discipline, and leveraging AI to enhance creativity while maintaining quality. English fluency is required; German is advantageous.

Qualifications

• 3–5 years of content marketing experience in a B2B SaaS or technology company.
• Proven ability to write, edit and deliver long-form and short-form content independently.
• Experience generating content for multi-channel campaigns (email, social, paid).
• Understanding of B2B buyer journeys and mapping content to funnel stages.
• Familiarity with digital commerce or e-commerce space is a plus; DACH experience is beneficial.

Responsibilities

• Develop and execute a content marketing strategy aligned to pipeline and brand goals.
• Plan and run integrated content campaigns targeting key personas in the DACH region.
• Collaborate with product marketing, demand generation, and sales to translate briefs into copy and assets.
• Manage the editorial calendar across owned and earned channels.
• Repurpose and localise global content for DACH audiences; adapt tone and references.
• Track content performance with metrics and refine strategy accordingly.
• Support SEO through keyword-informed planning and optimisation.

Skills

Content marketing

B2B SaaS

Copywriting

Campaign planning

English fluency

German language (advantage)

Analytics interpretation

Tools

CMS (WordPress/Contentful)

Marketing automation (HubSpot/Marketo)

Google Analytics

SEO tools (SEMrush)

Jira/Confluence/Notion/Slack

Job description

Spryker is seeking a mid-level Content Marketer to shape and execute content across B2B SaaS audiences, with a strong focus on the DACH market. You will craft and manage long-form and short-form content, collaborate with marketing, demand generation and sales, and optimise campaigns for impact.

The role emphasizes independent work, editorial discipline, and leveraging AI to enhance creativity while maintaining quality. English fluency is required; German is advantageous.