B2B Product Marketing Manager - Launches & GTM Strategy

Urban Ridge Supplies; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

VTS, a leading platform for commercial real estate, is seeking a Product Marketing Manager in New York. You will own go-to-market for our property management product and drive platform-level GTM initiatives across intelligence, demos, and persona strategy.

You'll collaborate with product, sales, customer success, and design to translate market and customer insights into compelling stories and tools, helping the team sharpen positioning, messaging, and adoption across segments.

Qualifications

• 3+ years of hands-on B2B product marketing experience.
• Track record of successful launches, sales enablement, and product adoption.
• Experience shaping positioning, messaging, and personas.

Responsibilities

• Own launches end to end. Partner with Product from early roadmap conversations through release.
• Develop positioning and messaging across products, personas, and segments.
• Enable the go-to-market team with sales artifacts, presentations, and demos.
• Lead competitive and customer intelligence to shape positioning and product strategy.
• Develop customer-facing content with Content and Design to bring value to life.
• Define personas and segmentation and apply across teams.
• Collaborate cross-functionally with product, sales, customer success, design, and growth.

Skills

B2B product marketing

Go-to-market strategy

Tools

Gong

Job description

VTS, a leading platform for commercial real estate, is seeking a Product Marketing Manager in New York. You will own go-to-market for our property management product and drive platform-level GTM initiatives across intelligence, demos, and persona strategy.

You'll collaborate with product, sales, customer success, and design to translate market and customer insights into compelling stories and tools, helping the team sharpen positioning, messaging, and adoption across segments.