B2B Marketing Strategist

NuVista Technologies, Inc.; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote work

Flexible PTO

Professional development

Resource Groups

Job summary

NuVista AI is seeking an experienced B2B Marketing Strategist to build and lead our marketing function from the ground up. You will own the full campaign lifecycle, from defining ideal customer profiles to developing positioning, messaging, content, and outreach sequences, driving a repeatable inbound and outbound engine.

You will collaborate with sales and leadership across our technology consulting and staffing services, shaping messaging based on market data and sales feedback while thriving

Qualifications

• Four+ years in B2B IT/tech marketing.
• Experience building marketing and campaign strategies from scratch.
• Strong outbound/inbound marketing knowledge.
• Experience ICPs, personas, and target account strategies.
• Experience ABM and multi-channel campaigns.
• Ability to translate services into clear business messaging.

Responsibilities

• Define ICPs, target accounts, and buyer personas.
• Research priority industries, decision-makers, and buying behaviors.
• Develop integrated outbound and inbound campaign strategies.
• Create campaign concepts, positioning, and messaging.
• Build outbound campaigns via email, LinkedIn, ABM.
• Own content and SEO strategy to boost organic visibility.
• Document lead-generation processes and SOPs.
• Develop campaign briefs, editorial calendars, and reports.
• Monitor performance and optimize engagement and conversions.
• Gather sales feedback to refine messaging and targeting.

Skills

B2B marketing

IT services marketing

Account-based marketing

SEO

Content strategy

Lead generation

Multi-channel campaigns

Analytical skills

English communication

Startup environment

Tools

Apollo

LinkedIn Sales Navigator

HubSpot

Google Analytics

Google Search Console

Job description

NuVista AI is a U.S.-based technology company helping organizations modernize through artificial intelligence, data, and cloud solutions on AWS. We partner with businesses to deliver scalable, secure, and measurable outcomes across cloud modernization, data platforms, generative AI, and intelligent automation.

We specialize in cloud migration, data modernization, generative AI, AI agents, intelligent automation, AIOps, and technical staffing. Our team supports organizations across financial services, healthcare, manufacturing, retail, media, the public sector, and technology.

About The Team

You will work closely with our sales, leadership, and technical teams to strengthen NuVista AI’s market presence and build a reliable pipeline across our consulting services and staffing business lines.

As part of a globally distributed team, you will have the opportunity to shape our marketing direction, introduce scalable processes, and directly influence how we reach and engage prospective clients.

About the Role

We are looking for an experienced B2B Marketing Strategist to build and lead our marketing function from the ground up.

In this role, you will own the complete campaign lifecycle—from defining ideal customer profiles and target accounts to developing positioning, messaging, content, and outreach sequences. You will work directly with sales and leadership to create a repeatable inbound and outbound marketing engine that generates qualified opportunities across our technology consulting and staffing services.

This position is ideal for a strategic and hands‑on marketer who can turn business objectives into focused campaigns, work effectively in a fast‑moving environment, and continuously improve messaging based on market data and sales feedback.

What You’ll Do

• Define and document ideal customer profiles, target account profiles, and buyer personas across our consulting and staffing business lines.
• Research priority industries, target organizations, decision‑makers, business challenges, and buying behaviors.
• Develop integrated campaign strategies across outbound and inbound marketing channels.
• Create campaign concepts, positioning, value propositions, and messaging for different audiences and service offerings.
• Partner with the sales team to develop standardized, pre‑approved messaging sequences for specific buyer personas.
• Build outbound campaigns using cold email, LinkedIn, account‑based marketing, and other targeted channels.
• Own the content and SEO strategy supporting organic visibility, audience engagement, and lead generation.
• Improve NuVista AI’s visibility across traditional search engines and AI‑assisted platforms such as ChatGPT and Grok.
• Build and document lead‑generation processes, campaign workflows, and marketing SOPs.
• Develop campaign briefs, editorial calendars, content plans, and performance reports.
• Monitor campaign performance and use data to improve engagement, lead quality, and conversion rates.
• Gather real‑time feedback from the sales team and apply those insights to campaign messaging and targeting.
• Maintain alignment between marketing initiatives, sales priorities, and company growth goals.

What We’re Looking For

• At least four years of B2B marketing experience in IT services, cloud consulting, technology consulting, technical staffing, or a related industry.
• Demonstrated experience developing marketing and campaign strategies from the ground up—not only executing existing playbooks.
• Strong understanding of outbound and inbound marketing principles.
• Experience defining ideal customer profiles, buyer personas, and target account strategies.
• Hands‑on experience with account‑based marketing and multi‑channel campaign development.
• Experience creating campaign messaging, email sequences, content strategies, and lead‑generation programs.
• Strong understanding of SEO, content marketing, and organic demand generation.
• Ability to translate technical services and capabilities into clear, compelling business messaging.
• Strong analytical skills and the ability to use campaign data to guide decisions.
• Excellent written and verbal English communication skills.
• Ability to work independently, manage competing priorities, and take ownership of results.
• Comfortable working in a fast‑moving, resource‑conscious startup environment.
• Availability to collaborate with sales and leadership during U.S. business hours.

Nice to Have

• Experience marketing AWS Cloud, Data, AI, DevOps, or application modernization services.
• Familiarity with the AWS Partner Network or the broader cloud partner ecosystem.
• Experience marketing technical staffing, nearshore or offshore delivery, or professional services.
• Knowledge of generative engine optimization, answer engine optimization, and AI search visibility.
• Familiarity with Apollo, LinkedIn Sales Navigator, HubSpot, Google Analytics, Google Search Console, or similar platforms.
• Experience building marketing dashboards, reporting systems, SOPs, and campaign playbooks.
• Experience working with globally distributed sales and technical teams.
• Background in a startup, consulting firm, agency, or other fast‑growth environment.

What Success Looks Like in 6–12 Months

Within Six Months

• Define and document clear ideal customer profiles, buyer personas, and target account criteria for priority business lines.
• Establish consistent positioning, value propositions, and messaging across consulting and staffing campaigns.
• Launch coordinated inbound and outbound campaigns targeting qualified prospects.
• Develop standardized messaging sequences that the sales team can confidently use.
• Establish a practical content, SEO, and AI search visibility strategy.
• Build documented lead‑generation workflows, campaign processes, and marketing SOPs.
• Implement reporting that tracks campaign engagement, qualified leads, conversions, and pipeline contribution.
• Establish a consistent feedback process between marketing, sales, and leadership.

Within Twelve Months

• Build a repeatable marketing engine that consistently contributes qualified opportunities to the sales pipeline.
• Improve NuVista AI’s visibility across traditional search engines and AI‑assisted discovery platforms.
• Demonstrate measurable growth in target‑account engagement, inbound interest, and qualified leads.
• Maintain strong alignment between marketing campaigns and real‑world sales conversations.
• Establish a dependable content and campaign calendar across NuVista AI’s priority services.
• Continuously improve campaign performance using sales feedback, market insights, and conversion data.
• Help position NuVista AI as a trusted provider of AWS Cloud, Data, AI, and technical staffing solutions.

How NuVista AI Supports Full-Time Employees

• A fully remote work environment that supports flexibility and asynchronous collaboration.
• Flexible paid time off to help employees maintain a healthy work‑life balance.
• Team Member Resource Groups that encourage connection, inclusion, and shared interests.
• Learning, professional development, and career growth opportunities.

Country Engagement Guidelines

NuVista AI is building a global team and considers qualified applicants from various countries. While our positions are fully remote, hiring availability may vary by role, required working hours, and employment regulations in each location. Any location‑specific requirements will be discussed and clarified by our Talent Acquisition team as you progress through the hiring process.