B2B Marketing Specialist — Self-Care & OTC Campaigns

Catalent Pharma Solutions; Tampa (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Career development pathway

Inclusive culture

Growth opportunities

PTO + holidays

Green initiatives

Benefits from day one

Tuition reimbursement

Job summary

Catalent is seeking a Marketing Specialist to support execution of integrated marketing programs across its Self-Care portfolio, spanning vitamins, minerals & supplements, wellness, beauty, and OTC categories. You will drive brand awareness, lead generation, and commercial effectiveness through multi-channel campaigns, content, events, and sales enablement.

You will partner with Marketing, Commercial, Portfolio, and Innovation teams to deliver customer-focused programs aligned to Self-Care

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Communications, or related field.
• 3+ years of B2B marketing experience within consumer health, nutraceuticals, OTC or CDMO industries.
• Ability to translate business objectives into marketing outputs across multiple channels.
• Strong project management and organizational skills with the ability to manage multiple priorities.

Responsibilities

• Execute multi-channel marketing campaigns including digital, content, webinars, paid media, trade shows and events.
• Coordinate campaign timelines, deliverables, approvals and stakeholder communications.
• Contribute to content development: case studies, presentations, capability materials, webinars, digital assets.
• Translate technical capabilities into compelling customer-facing messaging with SMEs and Corporate Marketing.
• Support website updates, landing pages, and digital marketing assets; monitor performance.

Skills

B2B marketing

Cross-functional collaboration

Project management

Analytical thinking

Education

Bachelor’s degree in Marketing or related field

Job description

Catalent is seeking a Marketing Specialist to support execution of integrated marketing programs across its Self-Care portfolio, spanning vitamins, minerals & supplements, wellness, beauty, and OTC categories. You will drive brand awareness, lead generation, and commercial effectiveness through multi-channel campaigns, content, events, and sales enablement.

You will partner with Marketing, Commercial, Portfolio, and Innovation teams to deliver customer-focused programs aligned to Self-Care