Marketing Specialist, Self-Care, PCH

Catalent; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Defined career path with annual review

Diverse & inclusive culture

Career growth on expanding team

Paid time off + 8 holidays

Community engagement & green initia t

Medical, dental, vision benefits day 1

Tuition reimbursement

Job summary

Catalent, Inc. seeks a Marketing Specialist to support execution of integrated marketing programs across its Self-Care portfolio, including vitamins, minerals & supplements, wellness, beauty, and OTC categories.

You will drive brand awareness, lead generation, and commercial effectiveness through coordinated campaigns, content development, events, and sales enablement, collaborating with Marketing, Commercial, Portfolio, Innovation, and Corporate Marketing teams.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field.
• 3+ years of B2B marketing experience within consumer health, nutraceuticals, OTC or CDMO industries.
• Ability to translate business objectives and customer needs into compelling marketing outputs across multiple channels.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Collaborative mindset with demonstrated ability to work across cross-functional teams.
• Analytical approach with the ability to interpret performance data and identify opportunities for improvement.

Responsibilities

• Execute multi-channel marketing campaigns across digital marketing, content marketing, webinars, paid media, trade shows, and customer events aligned to Self-Care priorities.
• Coordinate campaign timelines, deliverables, approvals, and stakeholder communications to ensure consistent and timely execution.
• Contribute to foundational marketing activities including market monitoring, VOC initiatives, and campaign positioning development.
• Coordinate development and execution of marketing content including case studies, presentations, capability materials, webinars, customer success stories, and digital assets.
• Partner with subject matter experts and Corporate Marketing to translate technical capabilities into compelling customer-facing messaging.
• Support execution of website updates, landing pages, campaign assets, and digital marketing activities.
• Monitor campaign performance and identify opportunities for optimization.

Skills

Marketing

B2B marketing

Project management

Cross-functional teamwork

Analytics

Education

Bachelor's degree (Marketing, Business, Life Sciences, Communications)

Job description

Marketing Specialist

Position Summary

Our Pharma and Consumer Health (PCH) Marketing and Strategy team is responsible for shaping the PCH Segment’s Strategic Plan alongside Business Leaders, business insight, market intelligence, product and marketing initiatives, and managing customer-facing events.

The Marketing Specialist supports the execution of integrated marketing programs across Catalent's Self-Care portfolio, including Vitamins, Minerals & Supplements (VMS), Wellness, Beauty, and Over the Counter (OTC) categories. This role helps drive brand awareness, lead generation, and commercial effectiveness through coordinated marketing initiatives, content development, events, and sales enablement activities.

The position partners cross-functionally with Marketing, Commercial, Portfolio, Innovation, and Corporate Marketing teams to deliver high-quality, customer-focused marketing programs aligned to Self-Care strategic priorities. The role reports to the Head of Marketing & Strategy, Pharma & Consumer Health.

The Role

Marketing Execution & Campaign Support

• Execute multi-channel marketing campaigns, including digital marketing, content marketing, webinars, paid media, trade shows, and customer events aligned to Self-Care priorities.
• Coordinate campaign timelines, deliverables, approvals, and stakeholder communications to ensure consistent and timely execution.
• Contribute to foundational marketing activities including market monitoring, marketing planning support, Voice of Customer (VOC) initiatives, and campaign positioning development.

Content & Digital Marketing

• Coordinate development and execution of marketing content including case studies, presentations, capability materials, webinars, customer success stories, and digital assets.
• Partner with subject matter experts and Corporate Marketing to translate technical capabilities into compelling customer-facing messaging.
• Support execution of website updates, landing pages, campaign assets, and digital marketing activities.
• Monitor campaign performance and identify opportunities for optimization.

Events & Sales Enablement

• Coordinate development and execution of marketing content including case studies, presentations, capability materials, webinars, customer success stories, and digital assets.
• Partner with subject matter experts and Corporate Marketing to translate technical capabilities into compelling customer-facing messaging.
• Support execution of website updates, landing pages, campaign assets, and digital marketing activities.

The Candidate

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field.
• 3+ years of B2B marketing experience within consumer health, nutraceuticals, OTC or CDMO industries.
• Ability to translate business objectives and customer needs into compelling marketing outputs across multiple channels.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Collaborative mindset with demonstrated ability to work across cross-functional teams.
• Analytical approach with the ability to interpret performance data and identify opportunities for improvement.

Why You Should Join Catalent

• Defined career path with annual performance reviews and feedback process.
• Diverse and inclusive culture.
• Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives.
• Competitive paid time off plus 8 paid holidays.
• Community engagement and green initiatives.
• Medical, dental, and vision benefits effective day one of employment.
• Tuition reimbursement.

personal initiative. dynamic pace. meaningful work.

Catalent is an Equal Opportunity Employer, including disability and veterans.