B2B Marketing Specialist — Retail Tech & ABM

Johnson Controls; Boca Raton (FL); On-site; USD 68,000 - 93,000; Full time

Job summary

Sensormatic Solutions, part of Johnson Controls, is seeking a Marketing Specialist to support integrated B2B marketing strategies across North America. You will collaborate with sales, product marketing, digital marketing, and global teams to drive demand generation and revenue growth.

The role emphasizes data-driven decision making, campaign optimization, and ownership of content across email, web, social, and collateral. A strong background in retail technology marketing is preferred.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business Administration, or related field.
• 4+ years of B2B marketing experience in a large corporate or global organization.
• Experience with digital marketing, demand generation, and campaign execution.

Responsibilities

• Support development and execution of integrated B2B marketing strategies across North America.
• Collaborate with sales, product marketing, digital marketing, and global teams to execute campaigns and ABM initiatives.
• Manage marketing materials, content, and events; track KPIs and optimize performance.

Skills

Digital marketing

Campaign execution

Content creation

Analytical mindset

Project management

Cross-functional collaboration

Verbal/written communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

Pardot

Microsoft Office

Job description

Sensormatic Solutions, part of Johnson Controls, is seeking a Marketing Specialist to support integrated B2B marketing strategies across North America. You will collaborate with sales, product marketing, digital marketing, and global teams to drive demand generation and revenue growth.

The role emphasizes data-driven decision making, campaign optimization, and ownership of content across email, web, social, and collateral. A strong background in retail technology marketing is preferred.