B2B Marketing Lead - Retail Tech & Growth

Johnson Controls, Inc.; Boca Raton (FL); On-site; USD 68,000 - 93,000; Full time

Job summary

Johnson Controls, Inc. is seeking a Marketing Specialist to develop and execute integrated marketing strategies across North America and global teams. You will collaborate with sales, product marketing, digital marketing and internal stakeholders to drive campaigns and revenue growth.

The role emphasizes data-driven marketing, ABM and campaign optimization within retail technology environments, with reporting to the Director of Marketing and leadership across regions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 4+ years of B2B marketing experience, preferably within a large corporate or global organization.
• Proven experience in digital marketing, demand generation, and campaign execution.
• Experience using Salesforce, Pardot, or similar marketing automation tools.
• Strong ability to create compelling marketing content (internal and external communications).
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong analytical mindset with experience in campaign reporting and performance optimization.
• Excellent project management and multitasking skills in fast-paced environments.
• Strong verbal and written communication skills.
• Ability to collaborate effectively across cross-functional teams and leadership levels.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across NA and global regions.
• Collaborate with sales, product marketing, digital marketing and global teams to drive campaigns.
• Support ABM initiatives and account-based marketing programs.
• Localize campaigns for regional market needs while supporting global launches.
• Create, edit and optimize SEO-friendly content for emails, web, social and sales materials.
• Coordinate with PR and media to boost brand awareness and lead generation.
• Manage marketing budgets and performance reporting for the Americas.
• Work with marketing automation and CRM platforms to track results.
• Develop sales enablement materials and collateral for account targeting.
• Plan and execute marketing events including trade shows and webinars.

Skills

B2B marketing

Digital marketing

Campaign execution

Salesforce

Pardot

Marketing content

Microsoft Office

Analytical mindset

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Tools

Salesforce

Pardot

Adobe Creative Suite

Microsoft Office

Job description

Johnson Controls, Inc. is seeking a Marketing Specialist to develop and execute integrated marketing strategies across North America and global teams. You will collaborate with sales, product marketing, digital marketing and internal stakeholders to drive campaigns and revenue growth.

The role emphasizes data-driven marketing, ABM and campaign optimization within retail technology environments, with reporting to the Director of Marketing and leadership across regions.