B2B Marketing Specialist: Email, Events & CRM

SunSource Company; Matthews (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

Carotek, a SunSource company, seeks a Marketing Specialist to support B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management.

This role participates in brainstorming, designing and producing collateral such as brochures, line cards, flyers, trade show displays, case studies, and website content, while coordinating email, direct mail and social media campaigns.

Qualifications

• Experience with B2B marketing campaigns and collateral creation.
• Familiarity with CRM/lead-management processes.
• Ability to coordinate and execute trade shows and events.

Responsibilities

• Contribute to and create email marketing campaigns.
• Review, maintain and update marketing collateral (brochures, line cards, flyers, etc.).
• Assist with media buying and PPC advertising; identify opportunities for campaigns.
• Coordinate trade shows and internal events; produce signage and displays.
• Create content for websites and social media pages.
• Support CRM procedures and lead management.
• Assist sales team with marketing-driven sales initiatives.
• Participate in marketing meetings and administrative tasks.

Skills

Email marketing

CRM software

Event coordination

Content creation

Market research

PPC advertising

Lead management

Tools

Design software

CRM system

Job description

Carotek, a SunSource company, seeks a Marketing Specialist to support B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management.

This role participates in brainstorming, designing and producing collateral such as brochures, line cards, flyers, trade show displays, case studies, and website content, while coordinating email, direct mail and social media campaigns.