B2B Marketing Specialist: Content, Campaigns & CRM

Exit Five; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

Inovautus is seeking a Marketing Specialist to drive content development, social media planning, and multi-channel campaigns that support growth. You will collaborate with consultants and practice leaders to ensure messaging aligns with brand standards and business goals.

The role emphasizes strong writing, SEO awareness, and CRM utilization in a fast-paced environment, with opportunities to lead projects and refine marketing assets across channels.

Qualifications

• 3–5 years of experience in marketing and communications.
• Experience in marketing for accounting, consulting, or other B2B service industries is preferred.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent).

Responsibilities

• Draft and edit marketing materials such as brochures, one-pagers, proposals, and bylined articles.
• Support content planning and creation for blogs, newsletters, and social media.
• Develop, schedule, and monitor marketing automation campaigns and CRM tools.
• Manage social media accounts, including content planning, posting, and engagement tracking.
• Coordinate website updates and assist with SEO-friendly content development.
• Execute targeted campaigns across digital channels to support lead generation.
• Track and report on campaign performance metrics.
• Collaborate with internal teams to align marketing activities with sales and practice development initiatives.
• Support event promotion and coordination.
• Ensure brand consistency across visual and written materials.

Skills

Writing & Editing

Social media marketing

HubSpot (marketing automation)

SEO/content management

Project management

AI content tools

Attention to detail

Initiative & accountability

Learning mindset

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Microsoft 365

Canva

Adobe Creative Suite

Job description

Inovautus is seeking a Marketing Specialist to drive content development, social media planning, and multi-channel campaigns that support growth. You will collaborate with consultants and practice leaders to ensure messaging aligns with brand standards and business goals.

The role emphasizes strong writing, SEO awareness, and CRM utilization in a fast-paced environment, with opportunities to lead projects and refine marketing assets across channels.