B2B Marketing Communications Specialist

Jobtailor; Peachtree Corners (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

Jobtailor in Peachtree Corners, GA, seeks a marketing professional to develop content across blogs, emails, websites, videos, and sales assets, aligning with brand standards. You’ll help plan and execute webinars and tradeshows, support lead generation, and update website content.

You’ll collaborate with a creative, cross-functional team, leverage marketing automation (HubSpot/Marketo/Pardot) and CRM (Salesforce), analyze performance in Google Analytics, and continuously optimize campaigns with

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2–3 years of B2B marketing, communications, and/or events experience.
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• CRM experience with Salesforce.
• Proficiency with design tools (Adobe Creative Cloud, Canva).
• Web analytics experience (Google Analytics).
• Strong writing and editing skills.
• Excellent verbal and written communication; collaboration across teams.

Responsibilities

• Assist in developing content across marketing channels (blogs, emails, website, videos, assets).
• Coordinate industry tradeshow planning and execution, including logistics and post-event reporting.
• Support webinar planning and execution, from development to follow-up.
• Assist lead generation and management, including CRM entry and tracking.
• Assist website content updates and refreshes.
• Create and maintain graphic design and multimedia assets aligned with brand.
• Measure and report on marketing programs; identify optimization opportunities.
• Stay current on industry trends and apply insights to campaigns.
• Support a collaborative, creative marketing team and cross‑functional initiatives.

Skills

Writing & editing

Communication

Interpersonal skills

Self-motivated

Education

Bachelor’s degree in marketing, communications, or related

Tools

HubSpot

Marketo

Pardot

Salesforce

Adobe Creative Cloud

Canva

Google Analytics

Microsoft Office

Job description

Jobtailor in Peachtree Corners, GA, seeks a marketing professional to develop content across blogs, emails, websites, videos, and sales assets, aligning with brand standards. You’ll help plan and execute webinars and tradeshows, support lead generation, and update website content.

You’ll collaborate with a creative, cross-functional team, leverage marketing automation (HubSpot/Marketo/Pardot) and CRM (Salesforce), analyze performance in Google Analytics, and continuously optimize campaigns with