B2B Marketing Specialist: Demand & Digital Growth

UTAC; Northville (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Dental

401k

Recognition awards

Job summary

UTAC USA is seeking a Marketing Specialist to plan and execute marketing activities supporting the US commercial strategy. You will manage digital initiatives, content, campaigns, and collaboration with UTAC Global and Central Communications to build market awareness and generate qualified demand.

You will translate technical capabilities into customer-focused messaging, manage assets, and support trade shows and events. Strong communication, analytics, and project management are essential.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience in B2B marketing; TIC/automotive sectors preferred.
• Proficient with Google Analytics and campaign analysis.
• Experience with Google Ads, PPC, SEO, and landing pages.
• Familiarity with Salesforce or CRM for lead attribution.
• Proficient with Adobe Creative Suite, Canva, or Figma.
• English fluency; strong written and verbal communication.

Responsibilities

• Develop and execute an annual US marketing plan aligned with sales targets, growth priorities, and target markets.
• Own and maintain U.S. market website content and optimize for lead generation and SEO.
• Manage Google Analytics dashboards and deliver actionable insights.
• Plan, launch, and optimize paid search and PPC campaigns with ROI tracking.
• Track marketing-sourced leads in Salesforce through qualification and opportunity creation.
• Develop and maintain an integrated content calendar across digital, print, and events.
• Create customer-facing content and collateral (brochures, sheets, case studies, white papers).
• Coordinate with UTAC Global and Central Communications on branding and website updates.
• Support trade show planning, promotion, collateral, and post-event follow-up.
• Research customer needs, market trends, and growth segments.

Skills

English fluency

B2B marketing experience

Strong writing & communication

Project management

Brand consistency

Education

Bachelor's degree in marketing/related field

Tools

Google Analytics

Google Ads

SEO

Salesforce

Adobe Creative Suite

Canva

Figma

Job description

UTAC USA is seeking a Marketing Specialist to plan and execute marketing activities supporting the US commercial strategy. You will manage digital initiatives, content, campaigns, and collaboration with UTAC Global and Central Communications to build market awareness and generate qualified demand.

You will translate technical capabilities into customer-focused messaging, manage assets, and support trade shows and events. Strong communication, analytics, and project management are essential.