B2B Marketing Specialist: Content, HubSpot & SEO

Finch Brands; Philadelphia (Philadelphia County); On-site; USD 55,000 - 75,000; Full time

Job summary

Finch Brands is seeking a highly organized, proactive B2B Marketing Associate to support and advance our marketing efforts. This hands-on role fits an early-career marketer who thrives in content development, project management, and marketing technology platforms.

You will work across channels to engage senior business audiences, including insights leaders, private equity firms, and portfolio leaders for M&A brand strategy. Collaboration with leadership and internal experts is essential.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• 2–4 years of experience in B2B marketing, professional services, agency or consulting environments.
• Experience using HubSpot Marketing Hub for campaigns, lists, landing pages, tracking, and reporting.
• Strong writing, editing, and content development skills for professional audiences.
• Experience creating content for LinkedIn and understanding of how company and personal pages differ.
• Interest in SEO, AI search visibility, GEO/AEO, and emerging digital discovery practices.
• Able to manage multiple projects, deadlines, and stakeholders.
• Attention to detail and quality control.

Responsibilities

• Develop, edit, schedule, and publish organic LinkedIn content for Finch Brands and thought leadership.
• Maintain an editorial and social content calendar aligned with business priorities and events.
• Turn ideas and materials into engaging B2B content with internal SMEs.
• Draft, edit, format, and publish blog posts, case studies, emails, landing pages, and related materials.
• Repurpose long-form content into social posts, emails, and short-form formats.
• Ensure content reflects Finch Brands’ voice and quality standards.
• Identify timely topics, buyer questions, and trends to inform future content.
• Manage routine website content updates and coordinate with web resources when needed.
• Review content to improve search visibility, AI citations, accuracy, and conversion.
• Monitor visibility across search experiences and identify opportunities to strengthen discoverability.
• Identify opportunities for new content, original research, and website improvements.

Skills

HubSpot

LinkedIn

SEO

AI search

Content creation

Project management

Writing/editing

B2B marketing

Education

Bachelor’s degree or equivalent

Tools

HubSpot Marketing Hub

WordPress

Google Analytics

Canva

Figma

Job description

Finch Brands is seeking a highly organized, proactive B2B Marketing Associate to support and advance our marketing efforts. This hands-on role fits an early-career marketer who thrives in content development, project management, and marketing technology platforms.

You will work across channels to engage senior business audiences, including insights leaders, private equity firms, and portfolio leaders for M&A brand strategy. Collaboration with leadership and internal experts is essential.