Fintech SEO & B2B Content Lead

Feathery; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health coverage

Unlimited PTO

Remote in US

Job summary

Feathery is seeking an experienced SEO content marketer to own the strategy and execution for B2B finance content, with a focus on insurance and wealth management. You’ll research topics, shape a viewpoint, and create credible content that resonates with sophisticated buyers.

You’ll partner with founders, product, and GTM teams to translate complex workflows into content that earns trust, performs in search, and drives pipeline.

Qualifications

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
• A portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long‑form articles.

Responsibilities

• Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, customer pain points, buyer needs, and search intent to identify high‑value content opportunities.
• Develop, write, and publish high‑quality marketing content: thought leadership, pillar pages, solution and use‑case pages, comparison content, and blog posts.
• Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
• Become Feathery’s go‑to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
• Own on‑page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
• Own off‑page SEO and digital PR initiatives to build authority and organic visibility.
• Partner with product, design, and go‑to‑market to ground content in real customer workflows and turn engagement into pipeline.
• Help shape how Feathery shows up in AI‑driven and answer‑based search as the channel evolves.
• Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.
• Manage and publish content and marketing pages in Webflow.

Skills

SEO strategy

B2B content writing

Content marketing

Webflow

AI-driven SEO

InsurTech/WealthTech

Keyword research

Content optimization

Tools

Ahrefs

Google Search Console

Screaming Frog

Web analytics

Job description

Feathery is seeking an experienced SEO content marketer to own the strategy and execution for B2B finance content, with a focus on insurance and wealth management. You’ll research topics, shape a viewpoint, and create credible content that resonates with sophisticated buyers.

You’ll partner with founders, product, and GTM teams to translate complex workflows into content that earns trust, performs in search, and drives pipeline.