Marketing Specialist

Exit Five; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

Inovautus is seeking a Marketing Specialist to drive content development, social media planning, and multi-channel campaigns that support growth. You will collaborate with consultants and practice leaders to ensure messaging aligns with brand standards and business goals.

The role emphasizes strong writing, SEO awareness, and CRM utilization in a fast-paced environment, with opportunities to lead projects and refine marketing assets across channels.

Qualifications

• 3–5 years of experience in marketing and communications.
• Experience in marketing for accounting, consulting, or other B2B service industries is preferred.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent).

Responsibilities

• Draft and edit marketing materials such as brochures, one-pagers, proposals, and bylined articles.
• Support content planning and creation for blogs, newsletters, and social media.
• Develop, schedule, and monitor marketing automation campaigns and CRM tools.
• Manage social media accounts, including content planning, posting, and engagement tracking.
• Coordinate website updates and assist with SEO-friendly content development.
• Execute targeted campaigns across digital channels to support lead generation.
• Track and report on campaign performance metrics.
• Collaborate with internal teams to align marketing activities with sales and practice development initiatives.
• Support event promotion and coordination.
• Ensure brand consistency across visual and written materials.

Skills

Writing & Editing

Social media marketing

HubSpot (marketing automation)

SEO/content management

Project management

AI content tools

Attention to detail

Initiative & accountability

Learning mindset

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Microsoft 365

Canva

Adobe Creative Suite

Job description

Position Overview

The Marketing Specialist plays a key role in executing marketing and communication initiatives that support Inovautus’ growth strategy. This role is ideal for a motivated marketing professional who thrives on collaboration, creativity, and attention to detail. The specialist will manage day-to-day marketing activities, support campaigns, and contribute to content creation across multiple channels.

Key Responsibilities

Content & Communications

• Draft and edit marketing materials such as brochures, one-pagers, proposals, and bylined articles.
• Support content planning and creation for blogs, newsletters, and social media.
• Ensure consistent messaging and alignment with brand voice.

Digital Marketing

• Develop, schedule, and monitor marketing automation campaigns and CRM tools in alignment with practice goals.
• Manage social media accounts, including content planning, posting, and engagement tracking.
• Coordinate website updates and assist with SEO-friendly content development.

Campaign Management

• Execute targeted campaigns across digital channels to support lead generation and client engagement.
• Track and report on campaign performance metrics.
• Collaborate with internal teams to align marketing activities with sales and practice development initiatives.

Brand & Events

• Support event promotion and coordination.
• Ensure brand consistency across visual and written materials.
• Design and edit digital marketing imagery and marketing assets within brand standards.

Collaboration & Coordination

• Partner with consultants and practice leaders to ensure marketing materials support firm initiatives.
• Manage projects, timelines, and communication with external clients and vendors.

Required Skills & Competencies

• Strong writing, editing, and proofreading skills.
• Advanced knowledge of social media and email marketing (LinkedIn, X/Twitter, Facebook, etc.).
• Intermediate to advanced knowledge in HubSpot for marketing automation and CRM management (required).
• Understanding of SEO and website content management.
• Ability to manage multiple projects simultaneously with attention to detail.
• Proficiency in Microsoft 365 Suite (Word, Excel, PowerPoint),Canva and Adobe Creative Suite.
• Proficiency in leveraging AI tools to improve efficiency, optimize content, and enhance marketing performance.
• Initiative and accountability in driving marketing deliverables.
• Commitment to continuous learning and improvement.

Preferred Experience

• 3-5 years of experience in marketing and communications.
• Experience in marketing for accounting, consulting, or other B2B service industries.

Education

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).