Marketing Specialist

LMC; Wayne (PA); Presencial; USD 65.000 - 95.000; Jornada completa

Descripción de la vacante

LMC is a leading buying group for independent family-owned building material companies across the US. The Marketing Specialist will serve as a key marketing resource for members, building strong relationships, identifying needs, and executing programs that deliver value to the member base.

The role collaborates with the Marketing team to create campaigns, content, and events that increase engagement, strengthen partnerships, and drive program growth across the member network.

Formación

• Minimum 5+ years of professional marketing experience (B2B preferred).
• Bachelor’s degree in Marketing or related field required.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Strong written and verbal communication skills; ability to produce quality work quickly.

Responsabilidades

• Build and maintain strong relationships with member organizations and supplier partners.
• Identify member marketing needs and propose creative marketing solutions and programs.
• Develop and execute marketing campaigns and content to increase member engagement and participation.
• Collaborate with the Marketing team on educational programs, training opportunities, and events for members.
• Participate in planning and review cycles with suppliers, monitoring program performance and opportunities for growth.

Conocimientos

Marketing strategy

Creative thinking

Communication & writing

Time management

Collaboration

Educación

Bachelor's degree in Marketing

Herramientas

Excel

PowerPoint

Microsoft 365

Canva

Adobe Suite

Descripción del empleo

LMC is a leading buying group for a network of independent family-owned building material companies across the US. As their buying group, LMC negotiates and facilitates procurement opportunities for the most desired brands in the lumber and building materials industry. We also work to provide operational support with focus on logistics, capital equipment, technology, and marketing. By leveraging the billion-dollar buying power of our members, LMC ensures our members have a competitive edge to capture more of their local market share.

The Marketing Specialist will serve as a key marketing resource for our members, helping to develop and execute programs that support their businesses and strengthen engagement. This role is focused on building strong relationships with members and supplier partners and identifying marketing needs and opportunities. The role will also involve working collaboratively with the Marketing team to create, support, and participate in strategies that increase engagement and deliver greater value to our member base.

Primary Duties and Responsibilities:

Member Relationship & Engagement

• Build and maintain strong relationships with members, serving as a trusted marketing resource and partner.
• Proactively engage members through regular outreach, follow-up, and relationship-building activities.
• Conduct visits to member locations to better understand their businesses, identify needs, strengthen relationships, and uncover opportunities for growth.
• Identify member marketing needs and recommend creative solutions, resources, and programs to support their businesses.
• Educate members on the benefits of marketing programs and available resources to support their sales and growth efforts.
• Develop and maintain a strong working knowledge of all assigned programs and services.

Business Development & Sales Growth

• Identify opportunities to grow business with existing members by increasing awareness, education, participation, and utilization of available programs and supplier offerings.
• Establish and work toward individual sales and growth goals, with measurable targets for member engagement and program growth.
• Conduct monthly sales reviews to monitor performance, identify trends and opportunities, and develop action plans to support continued growth.
• Partner with Regional Managers to provide consistent communication regarding member accounts, opportunities, issues, and sales updates.

Marketing, Content & Communications

• Work with the Communication Specialist and Graphic Designer to develop creative, relevant content highlighting members, programs, industry trends, success stories, and opportunities. Content will include articles, social media posts, member communications, marketing materials, and other promotional content.
• Develop marketing campaigns and outreach strategies designed to increase member awareness, participation, and engagement.
• Collaborate with the Marketing Team to develop educational programs, training opportunities, and roundtable discussions for member events.
• Build and maintain strong partnerships with assigned suppliers.
• Serve as a liaison with suppliers regarding program performance, business opportunities, quality concerns, cost-reduction efforts, and ongoing member needs.
• Participate in quarterly and annual planning discussions with suppliers and monitor the overall performance of assigned programs throughout the year.
• Conduct annual reviews of supplier programs and recommend opportunities for improvement, growth, and increased member participation.
• Attend industry and member shows annually, representing the organization and supporting member and supplier engagement.
• Collaborate closely with the other Marketing Specialist and broader Marketing Team to develop strategies that support departmental and organizational goals.
• Support special marketing initiatives, campaigns, events, and other member-focused projects as needed.
• Perform other duties as required and/or assigned.

Qualifications:

• 5+ years of professional marketing experience, B2B preferred.
• Bachelor’s degree in Marketing or other related field required.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Brings fresh ideas and creative approaches to marketing initiatives.
• Strong knowledge of marketing principles.
• Excellent verbal and written communication skills
• Considerable knowledge of computer programs including Excel, Word, Microsoft 365, PowerPoint, Microsoft Teams. Additional experience in Canva, Email Marketing software, Adobe Suite, and other Marketing software preferred.
• Professional, positive, and respectful demeanor.
• Ability to produce quality work quickly and meet deadlines in a fast-paced environment