Marketing Specialist

Lumbermens Merchandising Corporation; Wayne (PA); On-site; USD 65,000 - 75,000; Full time

Job summary

Lumbermens Merchandising Corporation is seeking a Marketing Specialist to support its member network of independent building material businesses. The role focuses on building strong member relationships, identifying marketing needs, and collaborating with suppliers to deliver value-added programs and resources.

You will work with the Marketing team to create content, campaigns, and educational programs that boost member engagement and program participation, driving growth across the network.

Qualifications

• 5+ years of professional marketing experience, B2B preferred.
• Bachelor’s degree in Marketing or related field.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Fresh ideas and creative approaches to marketing initiatives.
• Strong knowledge of marketing principles and tools.
• Excellent verbal and written communication skills.
• Proficient with Excel, Word, Microsoft 365, PowerPoint; Canva, Email Marketing software, Adobe Suite preferred.

Responsibilities

• Build and maintain relationships with members, serving as a trusted marketing resource.
• Proactively engage members through regular outreach and activities.
• Identify member marketing needs and recommend creative solutions and programs.
• Develop marketing campaigns and outreach strategies to increase engagement.
• Collaborate with suppliers and vendors to support programs and growth.
• Attend industry and member events to support engagement and show presence.

Skills

Relationship building

B2B marketing

Creativity

Communication skills

Marketing knowledge

Education

Bachelor's degree in Marketing

Tools

Excel

Word

Microsoft 365

PowerPoint

Microsoft Teams

Canva

Adobe Suite

Job description

LMC is a leading buying group for a network of independent family-owned building material companies across the US. As their buying group, LMC negotiates and facilitates procurement opportunities for the most desired brands in the lumber and building materials industry. We also work to provide operational support with focus on logistics, capital equipment, technology, and marketing. By leveraging the billion-dollar buying power of our members, LMC ensures our members have a competitive edge to capture more of their local market share.

Marketing Specialist will serve as a key marketing resource for our members, helping to develop and execute programs that support their businesses and strengthen engagement. This role is focused on building strong relationships with members and supplier partners and identifying marketing needs and opportunities. The role will also involve working collaboratively with the Marketing team to create, support, and participate in strategies that increase engagement and deliver greater value to our member base.

Primary Duties and Responsibilities

Member Relationship & Engagement

• Build and maintain strong relationships with members, serving as a trusted marketing resource and partner.
• Proactively engage members through regular outreach, follow-up, and relationship-building activities.
• Conduct visits to member locations to better understand their businesses, identify needs, strengthen relationships, and uncover opportunities for growth.
• Identify member marketing needs and recommend creative solutions, resources, and programs to support their businesses.
• Educate members on the benefits of marketing programs and available resources to support their sales and growth efforts.
• Develop and maintain a strong working knowledge of all assigned programs and services.

Business Development & Sales Growth

• Identify opportunities to grow business with existing members by increasing awareness, education, participation, and utilization of available programs and supplier offerings.
• Establish and work toward individual sales and growth goals, with measurable targets for member engagement and program growth.
• Conduct monthly sales reviews to monitor performance, identify trends and opportunities, and develop action plans to support continued growth.
• Partner with Regional Managers to provide consistent communication regarding member accounts, opportunities, issues, and sales updates.

Marketing, Content & Communications

• Work with the Communication Specialist and Graphic Designer to develop creative, relevant content highlighting members, programs, industry trends, success stories, and opportunities. Content will include articles, social media posts, member communications, marketing materials, and other promotional content.
• Develop marketing campaigns and outreach strategies designed to increase member awareness, participation, and engagement.
• Collaborate with the Marketing Team to develop educational programs, training opportunities, and roundtable discussions for member events.

Supplier & Program Management

• Build and maintain strong partnerships with assigned suppliers.
• Serve as a liaison with suppliers regarding program performance, business opportunities, quality concerns, cost-reduction efforts, and ongoing member needs.
• Participate in quarterly and annual planning discussions with suppliers and monitor the overall performance of assigned programs throughout the year.
• Conduct annual reviews of supplier programs and recommend opportunities for improvement, growth, and increased member participation.

Events, Collaboration & Team Support

• Attend industry and member shows annually, representing the organization and supporting member and supplier engagement.
• Collaborate closely with the other Marketing Specialist and broader Marketing Team to develop strategies that support departmental and organizational goals.
• Support special marketing initiatives, campaigns, events, and other member-focused projects as needed.
• Perform other duties as required and/or assigned.

Qualifications

• 5+ years of professional marketing experience, B2B preferred.
• Bachelor’s degree in Marketing or other related field required.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Brings fresh ideas and creative approaches to marketing initiatives.
• Demonstrates strong creative problem-solving skills.
• Strong knowledge of marketing principles.
• Excellent verbal and written communication skills
• Considerable knowledge of computer programs including Excel, Word, Microsoft 365, PowerPoint, Microsoft Teams. Additional experience in Canva, Email Marketing software, Adobe Suite, and other Marketing software preferred.
• Professional, positive, and respectful demeanor.
• Ability to produce quality work quickly and meet deadlines in a fast-paced environment.