B2B Marketing Manager

GoodSync; Fairfax (VA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Opportunities for career growth

Job summary

GoodSync is seeking a strategic B2B Marketing Manager in Fairfax, Virginia, to lead its marketing initiatives. This role includes managing the full-funnel marketing strategy, creating effective marketing assets, and collaborating with Sales and Product teams. The ideal candidate has over 5 years of experience in B2B SaaS marketing, especially in data protection. The position offers a competitive salary and opportunities for career growth while impacting businesses globally.

Qualifications

• 5+ years of B2B SaaS marketing experience; data protection or IT infrastructure preferred.
• Successful integrated marketing campaign execution.
• Ability to create clear, persuasive messaging.

Responsibilities

• Develop and execute the full-funnel B2B marketing strategy.
• Create compelling marketing assets.
• Build targeted demand-generation programs.

Skills

B2B SaaS marketing experience

Content creation skills

Digital advertising

SEO

Email automation

Analytics tools

Tools

HubSpot

GA4

LinkedIn Ads

Google Ads

Job description

GoodSync, developed by Siber Systems, is a leading file synchronization and backup platform used by individuals, SMBs, MSPs, and global enterprises. Our technology ensures data consistency, integrity, and availability across devices, servers, cloud storage, and hybrid environments. As businesses face increasing data sprawl and cybersecurity risks, GoodSync provides fast, secure, and highly configurable protection trusted worldwide.

Job Overview

We’re seeking a hands‑on, strategic B2B Marketing Manager to own and scale GoodSync’s marketing engine. This role is ideal for a marketer who thrives in a technical SaaS environment and can drive awareness, demand generation, and customer growth across multiple channels. You will shape our go‑to‑market strategy, build pipeline, and partner closely with Sales, Product, and Channel teams.

Key Responsibilities

• Develop and execute the full‑funnel B2B marketing strategy, including content, demand generation, product marketing, and events.
• Create compelling marketing assets — case studies, white papers, blog posts, landing pages, email sequences, and sales enablement materials.
• Build and optimize targeted demand‑generation programs to drive qualified leads and trial conversions.
• Partner with Sales to align messaging, improve lead quality, and support the full customer journey.
• Manage and optimize digital channels (website, LinkedIn, Google Ads, webinars, email automation) to increase reach and conversion.
• Collaborate with Product Management to position GoodSync’s capabilities, competitive advantages, and new releases.
• Support channel and partner marketing initiatives to expand market reach.
• Analyze campaign performance, pipeline contribution, and ROI; adjust strategies based on insights.
• Own key KPIs such as MQL/SQL volume, CAC efficiency, website conversion rates, and trial‑to‑paid conversion.

Required Qualifications & Skills

• 5+ years of B2B SaaS marketing experience; experience in data protection, cybersecurity, storage, or IT infrastructure preferred.
• Proven success in building and executing integrated marketing campaigns that generate pipeline.
• Strong content creation skills with the ability to translate technical concepts into clear, persuasive messaging.
• Experience with digital advertising, SEO, email automation, and analytics tools (e.g., HubSpot, GA4, LinkedIn Ads, Google Ads).
• Data‑driven mindset with the ability to analyze metrics and optimize performance.
• Ability to collaborate effectively with Sales, Product, and Channel teams in a fast‑moving environment.

Why Join GoodSync?

• Own & shape the B2B Marketing strategy for a fast‑growing data protection platform.
• Work closely with Sales and Product teams to influence roadmap, messaging, and go‑to‑market execution.
• Make a global impact with technology used by businesses in 150+ countries.
• Competitive salary, performance‑based bonuses, and opportunities for career growth.