B2B Marketing Lead, Local Services Growth

TikTok Inc.; San Jose (CA); Vor Ort; USD 122.000 - 272.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Paid holidays

Zusammenfassung

TikTok Inc. is seeking a go-to-market strategist for TikTok GO Local Services to connect global users with local services using TikTok POI data, short videos, LIVE, and search.

This role focuses on developing merchant narratives and GTM strategies for restaurants, hotels, and attractions. You will collaborate with sales, product, operations, and regional marketing to translate insights into pitches, tools, and training, while building leadership in B2B marketing across markets.

Qualifikationen

• 3+ years in B2B marketing or product marketing.
• Experience in local services, hospitality, or multi-market exposure is a plus.
• Strong strategic writing with work samples.
• Ability to synthesize complex business info into clear value propositions.

Aufgaben

• Develop deep understanding of merchants’ needs and translate product information into commercial narratives.
• Identify merchant success stories and distill repeatable factors into playbooks.
• Develop B2B go-to-market strategies and communications grounded in audience insights.
• Partner with sales, product, operations, and regional marketing to translate narratives into pitches and training materials.

Kenntnisse

B2B marketing

Narrative development

Strategic writing

Go-to-market

Cross-functional collaboration

Bilingual English/Mandarin

Jobbeschreibung

TikTok Inc. is seeking a go-to-market strategist for TikTok GO Local Services to connect global users with local services using TikTok POI data, short videos, LIVE, and search.

This role focuses on developing merchant narratives and GTM strategies for restaurants, hotels, and attractions. You will collaborate with sales, product, operations, and regional marketing to translate insights into pitches, tools, and training, while building leadership in B2B marketing across markets.