B2B Marketing Lead - Hybrid, Data-Driven Campaigns

Scoot Education; Los Angeles (CA); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health and dental benefits

Vision benefits

401(k) with employer match

Flexible time off

Remote work options

Job summary

Scoot Education in the US and UK seeks a hands-on Marketing Lead to shape campaigns from concept to impact. You’ll own projects end-to-end, drive B2B growth, and connect our technology, content and customer data to deliver measurable results.

With 4+ years in marketing, you’ll blend creative thinking with data and AI-enabled workflows, collaborating with sales and wider stakeholders. The role offers hybrid working in Los Angeles and competitive benefits.

Qualifications

• 4+ years of marketing experience with a B2B focus.
• Strong project management and execution capabilities.
• Proven digital marketing, content strategy and lead generation experience.
• Hands-on with analytics tools and marketing tech; AI curiosity is a plus.

Responsibilities

• Own marketing projects end-to-end from concept to delivery and results.
• Build targeted B2B campaigns to generate leads and growth.
• Develop content, thought leadership, case studies and digital campaigns.
• Use CRM, email marketing, automation and analytics to improve campaigns.
• Explore AI tools to improve workflows and content creation.
• Collaborate with sales, recruitment and senior stakeholders to align priorities.
• Measure impact using data and commercial insights to drive improvements.

Skills

4+ years' marketing experience

B2B marketing

Project management

Digital marketing

Content strategy

Lead generation

AI awareness

Communication

Commercial mindset

Tools

Google Analytics

Mailchimp

WordPress

Job description

Scoot Education in the US and UK seeks a hands-on Marketing Lead to shape campaigns from concept to impact. You’ll own projects end-to-end, drive B2B growth, and connect our technology, content and customer data to deliver measurable results.

With 4+ years in marketing, you’ll blend creative thinking with data and AI-enabled workflows, collaborating with sales and wider stakeholders. The role offers hybrid working in Los Angeles and competitive benefits.