Marketing Manager, Workplace Services

Charles Schwab; Omaha (NE); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) match + Employee stock purchase

Sabbatical after 5 years

Parental leave and family benefits

Tuition reimbursement

Health, dental, vision insurance

Job summary

Schwab Workplace Services is hiring a marketing leader focused on full-funnel lead generation, nurture, and pipeline acceleration. The role partners with sales and business leaders to optimize CAC and ROI, using Salesforce and Marketo to improve lead quality and conversion across channels.

Strong analytical and cross-functional skills are essential for driving measurable growth. Hybrid work arrangement with a focus on scalable demand generation, content-driven campaigns, and collaboration with

Qualifications

• 5-7 years in B2B marketing, demand generation, sales enablement, or marketing communications.
• Proven experience partnering with sales to generate leads, create pipeline, and support revenue growth.
• Strong knowledge of Salesforce CRM, including lead management, reporting, and campaign performance tracking.
• Experience using Marketo to execute lead nurture, segmentation, and automated campaigns.
• Experience building lead-management processes to improve lead quality and conversion.
• Experience using thought leadership, content marketing, digital campaigns, webinars, and events to generate demand and pipeline growth.
• Strong analytical, project management, and strategic thinking skills with a track record of business impact.
• Experience in demand generation and GTM strategies that support growth.
• Excellent written and verbal communication; strong cross-functional collaboration.

Responsibilities

• Partner with leaders and sales to develop marketing programs aligning to sales strategy.
• Lead demand generation, nurture, and pipeline acceleration initiatives.
• Leverage content, events, and assets to drive demand and capture new leads.
• Develop and optimize lead management processes: qualification, routing, scoring, tracking, reporting.
• Use Salesforce and Marketo to build, execute, and optimize campaigns and journeys.
• Monitor campaign, lead, and pipeline performance; provide actionable insights.
• Create targeted campaigns and content to support acquisition and conversion.
• Collaborate with sales/service teams to support communications and onboarding.
• Share best practices with Retail Marketing and Advisor Services partners.
• Support evolution of the marketing tech stack and integrated channel strategy.

Skills

B2B marketing

Demand generation

Lead management

Marketing automation

Campaign analytics

Cross-functional collaboration

Strategic thinking

Communication

Tools

Salesforce CRM

Marketo

Job description

Your opportunity

This role is responsible for supporting the marketing needs of Schwab Workplace Services (with a primary focus on designing, executing, and optimizing full-funnel lead generation that turn B:B prospects into qualified sales leads through effective lead management and nurture strategies. The ideal candidate can scale efforts by uncovering predictable customer acquisition channels while managing Customer Acquisition Cost (CAC) and maximizing Return on Investment (ROI). The role will partner closely with sales, business leaders, and cross-functional teams to leverage Salesforce CRM and Marketo marketing automation capabilities to improve lead quality, conversion, and pipeline performance.

• Partner with Workplace Services business leaders and sales teams to develop and execute marketing programs that align to overall sales strategy to drive new business opportunities and support growth objectives.
• Lead demand generation, lead nurture, and pipeline acceleration initiatives designed to increase prospect engagement, interest, and conversion.
• Leverage thought leadership content, research, insights, events, and other marketing assets to drive demand generation, capture new leads, and nurture prospects through the sales funnel.
• Partner across sales, marketing, and business teams to develop and optimize lead management processes, including lead qualification, routing, scoring, tracking, and reporting.
• Utilize Salesforce CRM and Marketo to build, execute, and optimize automated campaigns, nurture journeys, audience segmentation, and lead scoring programs.
• Monitor and analyze campaign, lead, and pipeline performance, providing insights and recommendations to improve marketing effectiveness and sales outcomes.
• Develop and execute targeted marketing campaigns, communications, and content that support prospect acquisition, engagement, and conversion.
• Partner with sales and service teams to support prospect communications, onboarding efforts, and client conversion activities.
• Collaborate with Schwab Retail Marketing and Advisor Services marketing partners to leverage best practices, audience insights, and integrated marketing opportunities.
• Support the evolution of the marketing technology ecosystem and integrated channel strategy to drive measurable business impact.

What you have

• 5-7 years of B2B marketing, demand generation, sales enablement, or marketing communications experience.
• Proven experience partnering with sales organizations to generate leads, create pipeline opportunities, and support revenue growth.
• Strong working knowledge of Salesforce CRM, including lead management, reporting, campaign performance tracking, and sales-marketing alignment.
• Experience using marketing automation platforms, preferably Marketo, to execute lead nurture, segmentation, lead scoring, and automated campaign strategies.
• Demonstrated ability to build and optimize lead management processes that improve lead quality and conversion.
• Experience leveraging thought leadership, content marketing, digital campaigns, webinars, and events to generate demand, acquire leads, and support pipeline growth.
• Strong analytical, project management, and strategic thinking skills with a demonstrated ability to drive business results.
• Experience developing demand generation and go-to-market strategies that support business growth objectives.
• Excellent written and verbal communication skills with the ability to synthesize data into actionable insights and recommendations.
• Proven ability to work effectively within a matrixed organization and lead cross-functional initiatives.
• Results-oriented mindset with a focus on continuous optimization, measurement, and business impact.
• Financial services, retirement, wealth management, or workplace benefits marketing experience preferred, but not required. Candidates with strong B2B demand generation, lead management, sales enablement, and marketing automation experience from other industries are encouraged to apply.

What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance