B2B Marketing Lead: Brand, Content & Growth

Insight Global; Midland (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Insight Global is seeking a Marketing Leader to oversee the company’s marketing function and brand presence. You will develop initiatives to support growth, sales, and customer engagement, and create comprehensive marketing plans and campaigns.

You will personally produce high-quality content, manage social channels, and coordinate events, collateral, and executive presentations while ensuring brand consistency across all channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design.
• 2 years of progressive marketing experience in a hands-on marketing role.
• Experience managing marketing initiatives while personally creating content and marketing assets.
• Advanced proficiency in Canva and Microsoft PowerPoint.
• Strong graphic design, print design, copywriting, and content-development skills.
• Exceptional visual design with branding, layout, typography, and presentation design.
• Experience managing corporate social media platforms and content strategies.
• Strong project-management and organizational skills with multiple priorities.
• Excellent communication and stakeholder-management skills. oil and gas background
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).
• Website design and development experience.
• Experience with content management systems and digital marketing tools.
• Experience creating 3D product renderings, product visualizations, animations, motion graphics, or similar digital content.
• Experience working with manufacturing, industrial, engineering, or B2B organizations.

Responsibilities

• Lead and manage the company's overall marketing function and brand presence.
• Develop and execute marketing initiatives that support growth, sales objectives, and customer engagement.
• Create and maintain marketing plans, campaigns, and promotional activities aligned with goals.
• Personally create high-quality materials while maintaining brand consistency.
• Develop visual and written content for internal and external audiences.
• Ensure brand identity and messaging across all assets.
• Manage all company social media platforms and campaigns.
• Create graphics, videos, copy, and promotional content.
• Schedule and publish content while monitoring engagement and brand standards.
• Develop strategies to increase brand awareness and audience engagement.
• Create and maintain product catalogs, brochures, cut sheets, and sales materials.
• Partner with sales to develop impactful marketing materials.
• Produce content that communicates offerings effectively.
• Design and develop Board/exec/customer presentations; translate complex info visually.
• Ensure presentations reflect executive-level professionalism.
• Plan, coordinate, and execute trade shows, conferences, and events.
• Manage event logistics, vendors, and post-event communications.
• Support lead-generation and customer-engagement through events.
• Manage promotional products and vendor relationships; production schedules and quality.
• Support digital presence; website updates and UX improvements.
• Collaborate with teams and vendors for online branding and content.
• Assist with digital marketing initiatives and online content.

Skills

Content creation

Brand management

Social media management

Graphic design

Copywriting

Project management

Communication

Presentation design

Education

Bachelor's degree in Marketing, Communications, Graphic Design

Tools

Canva

Microsoft PowerPoint

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

Job description

Insight Global is seeking a Marketing Leader to oversee the company’s marketing function and brand presence. You will develop initiatives to support growth, sales, and customer engagement, and create comprehensive marketing plans and campaigns.

You will personally produce high-quality content, manage social channels, and coordinate events, collateral, and executive presentations while ensuring brand consistency across all channels.