B2b Marketing & Growth Manager

Andromeda Simulations International; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work options (remote / hybrid

Comprehensive health, dental, vision

Job summary

Andromeda Simulations International is seeking a strategic Marketing Leader to bridge content assets with a steady flow of qualified opportunities. The role blends strategy and execution to identify audiences, refine messaging, and prioritize actions that drive demand across professional services and learning solutions.

You will design practical lead-generation programs, implement campaigns, and monitor results.

Qualifications

• 10+ years of B2B marketing experience in professional services, executive education, consulting, training, or learning solutions.
• Proven success generating qualified leads in complex markets.
• Strong positioning, messaging, audience segmentation, and demand generation skills.
• Experience with SEO, email marketing, CRM systems, and marketing analytics.
• Excellent written and verbal communication skills.
• Based in North America.

Responsibilities

• Identify audiences, clarify messaging, evaluate opportunities, and set priorities.
• Design and execute practical lead-generation strategies.
• Implement and monitor approved marketing initiatives.
• Increase visibility for articles, white papers, case studies, webinars, and thought leadership.
• Measure results and provide regular reporting.
• Coordinate with outside vendors and specialists as needed.

Skills

B2B marketing

Lead generation

Audience segmentation

Messaging

Tools

SEO

CRM systems

Marketing analytics

Job description

Our company has more than 30 years of experience helping organizations improve business acumen through simulations, workshops, and learning experiences. We have a substantial library of content, strong client relationships, and a clear reputation in our niche. What we need now is someone who can help connect those assets to a consistent flow of qualified opportunities.

This role combines strategy and execution. You will help identify the right audiences, clarify messaging, evaluate marketing opportunities, recommend priorities, and then help put those plans into action.

Key Responsibilities

• Learn about our business, products, customers, and market
• Review our existing content, website, SEO, and marketing activities
• Help define target audiences and messaging priorities
• Design and execute practical lead-generation strategies
• Execute and monitor approved marketing initiatives
• Help increase visibility for articles, white papers, case studies, webinars, and other thought leadership materials
• Measure results and provide regular reporting
• Coordinate with outside vendors and specialists as needed

Qualifications

• 10+ years of B2B marketing
• Experience marketing in professional services, executive education, consulting, training, or learning solutions
• Demonstrated success generating qualified leads in specialized or complex markets
• Strong understanding of positioning, messaging, audience segmentation, and demand generation
• Experience with SEO, email marketing, CRM systems, and marketing analytics
• Excellent written and verbal communication skills
• Based in North America

Ideal Candidate

You are comfortable working in a small company environment. You enjoy figuring out what will work before deciding how to market it. You are guided by results rather than a preferred marketing tactic.

What Success Looks Like

• Clarify audience priorities and messaging
• Improve visibility within our target markets
• Increase the number of qualified sales opportunities
• Create a measurement framework that demonstrates marketing impact

What We Offer

• Comprehensive health, dental, and vision benefits (FT only)
• Flexible work arrangements (remote / hybrid options available)
• Collaborative, high-energy team culture with a bias toward action
• Meaningful work, your campaigns will directly drive company growth
• Growth Opportunities include the ability to expand your role and become a certified facilitator, if interested

Equal Opportunity Employer

We are committed to building a diverse, inclusive, and equitable workplace. We welcome applicants of all backgrounds, identities, and experiences.