B2B Marketing Generalist: Trade Shows & Content Lead

PowerPusher; Shakopee (MN); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Referral program

Vision insurance

Job summary

PowerPusher is seeking a Marketing Associate to support our B2B marketing initiatives in the industrial moving equipment space. You will help grow the brand, drive product awareness, and support revenue with hands-on campaigns and content.

A core part of the role is leading the annual trade show calendar, coordinating pre-show and on-site activities, and ensuring crisp messaging for dealers, partners, and end-users. Collaboration with sales and product teams is essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of B2B marketing experience in industrial equipment or technical products.
• Ability to manage multiple marketing functions in a generalist role.
• Strong technical aptitude to understand and communicate complex product details.
• Experience with Salesforce, CMS, and marketing automation.

Responsibilities

• Develop and execute integrated marketing initiatives across content, digital campaigns, social media, product marketing, and dealer communications.
• Own end-to-end trade show and industry event planning and execution across the annual calendar.
• Coordinate pre-show and at-show activities, including ads, emails, lead capture, giveaways, and booth collateral.
• Manage post-show lead processing, CRM import, and ROI reporting.
• Create technically accurate content communicating product value.

Skills

B2B marketing experience

Trade show planning

Content creation

Data-driven marketing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Salesforce CRM

Pardot/MCAE or similar

CMS platforms

Job description

PowerPusher is seeking a Marketing Associate to support our B2B marketing initiatives in the industrial moving equipment space. You will help grow the brand, drive product awareness, and support revenue with hands-on campaigns and content.

A core part of the role is leading the annual trade show calendar, coordinating pre-show and on-site activities, and ensuring crisp messaging for dealers, partners, and end-users. Collaboration with sales and product teams is essential.