Multi-Channel Marketing Manager: Trade Shows & Content

AUX AIR USA; SOUTH PLAINFIELD (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

AUX AIR USA is seeking a versatile Marketing Manager to lead our multi-channel brand presence. This role blends strategic campaign planning with hands-on execution of trade shows, digital content, and sales enablement.

The ideal candidate bridges products and customers, ensuring a consistent brand voice across events, digital platforms, and educational resources. The position emphasizes end-to-end marketing lifecycle management and cross-functional collaboration.

Qualifications

• 5+ years in a marketing role with proven experience in physical event management and content creation.
• Exceptional copywriting and editing skills; able to write for social media hooks and technical manuals alike.
• A master of deadlines who can juggle a 100-page catalog shipment and a trade show booth arrival simultaneously.
• Ability to track lead conversion from trade shows and engagement metrics from social campaigns.

Responsibilities

• Lead the end-to-end planning, logistics, and execution of industry trade shows and regional events.
• Manage booth design, vendor relationships, and on-site lead generation strategies.
• Coordinate staff schedules and pre-show promotional campaigns to drive booth traffic.
• Develop and maintain a robust social media calendar across LinkedIn, Instagram, and other relevant platforms.
• Create engaging, platform-specific content that grows our following and drives inbound inquiries.
• Monitor trends and analytics to optimize engagement and ROI.
• Own the lifecycle of the annual product catalog, from layout and copywriting to final print production.
• Collaborate with product teams to ensure technical accuracy and compelling value propositions.
• Manage digital versions of catalogs to ensure ease of access for the sales team and customers.
• Design and produce comprehensive training materials (slide decks, "how-to" guides, and video scripts) for internal teams and distributors.
• Translate complex technical features into digestible benefits for various audience levels.
• Maintain a centralized library of up-to-date marketing assets.

Skills

Marketing experience

Event management

Content creation

Copywriting

Job description

AUX AIR USA is seeking a versatile Marketing Manager to lead our multi-channel brand presence. This role blends strategic campaign planning with hands-on execution of trade shows, digital content, and sales enablement.

The ideal candidate bridges products and customers, ensuring a consistent brand voice across events, digital platforms, and educational resources. The position emphasizes end-to-end marketing lifecycle management and cross-functional collaboration.