B2B Marketing & Events Lead

RiseMe; Linden (NJ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Competitive salary

Dental insurance

Employee discounts

Job summary

The role requires strong project management, creativity, and the ability to juggle multiple priorities. You will lead contractors, track trends, and optimize campaigns for growth, with a focus on ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 6+ years of B2B/wholesale/CPG marketing experience, including retailer channels.
• Proficiency with Mailchimp, Canva, Adobe Creative Suite.
• Strong project management and organizational skills; able to handle multiple tasks.

Responsibilities

• Design, schedule, and execute email campaigns; analyze performance.
• Define brand identity, guidelines, and regional rollouts; design trade rebate program.
• Plan and manage annual trade show budget; oversee booth design and post-show follow-up.
• Develop sponsorship packages for vendor partnerships across shows, email, social, and web.
• Lead digital strategy for social, email, website merchandising, and SEO.
• Enable sales with promotions, sales sheets, and POS materials.
• Direct contractors (designer, email, social, SEO) and produce/edit photos/videos for events.
• Track competitors and industry trends; report insights with recommendations.
• Plan, purchase, and monitor ad placements across media.
• Plan and execute campaigns for trade shows; organize event media.
• Update website content; collaborate with developers; use CMS platforms.
• Analyze performance metrics and ROI; provide actionable recommendations.

Skills

Communication

Project management

Strategic planning

Multitasking

Social media

Sales enablement

Photography/video basics

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Mailchimp

Canva

Adobe Creative Suite

Job description

The role requires strong project management, creativity, and the ability to juggle multiple priorities. You will lead contractors, track trends, and optimize campaigns for growth, with a focus on ROI.